Alex Russo

Alex Russo is artistic, creative, funny, outgoing, sarcastic, sly, sneaky, stubborn and rebellious. Alex is shown to be caring sometimes.

Alex often argues and insults her brother, Justin. In the season three episode "Alex's Logo", while she is under a truth spell, it is revealed that the reason that Alex acts mean is simply because she wants to be liked and actually fears being hated.

Alex claims everyone takes her advice as she knows a lot about fashion, relationships, girls, and guys, but above all, she can be very sneaky and tricky to the extent that she's even willing to admit that she's usually up to no good, and feels uncomfortable when others say the opposite. Her best friend since childhood is Harper Finkle (Jennifer Stone), who often tries to keep her out of trouble, and is also her voice of wisdom. In the episode "Third Wheel", Alex says to Harper that she is like her sister. Her temporary best friend at Wizard School is Hugh Normous (Josh Sussman), as she said in one episode, that he was "the worst best friend ever". Though she continues to torment her older brother Justin, the two seem to have a close bond that neither seems to have with any other character on the show. Her enemy since kindergarten is Gigi Hollingsworth (Skyler Samuels), ever since Gigi spilled juice on Alex's blanket and told everybody that Alex had an "accident" during nap time.; however, as the series progresses, the rivalry quickly fades away. Alex often uses magic to solve her problems, which frequently ends up giving her even, more problems than she began with. Her tendency to use magic without permission is often caused by her lack of work ethic and respect for the rules she deems unnecessary. Alex hardly ever considers the consequences of magic and is often unprepared when the situation goes haywire.