Mark Serkov // MADK1D

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Childhood friends from Tomsk. Mark hasn't lost touch with the kids he grew up with. In interviews, he said that many of his old friends are genuinely happy for his successes. At the same time, he honestly noted that everyone's life had unfolded differently—some achieved their goals, while others faced serious challenges (in conversations, he mentioned that some acquaintances had gone to prison, while others had passed away).
Colleagues and comrades on stage. The musicians with whom he collaborates play an important role in his creative life. For example, he works closely with Greyrock and Tewiq—together they released the track "Crucify," which became one of the top songs of 2025. Mark also cites the Dark Prince as a kindred spirit and a source of inspiration.
The Team. A whole team is responsible for organizing concerts, recording music, and other work processes. In difficult situations (for example, if a concert is cancelled, as happened in Almaty), the team takes charge of organizational issues and even initiates legal action (Mark mentioned filing a class action lawsuit against the organizer).

Father. When Mark was six years old, his father left the family. Later in an interview, Mark mentioned that his father worked as an entrepreneur.
Mother. Irina was a very important figure in Mark's life. She worked long hours (sometimes two jobs) to provide for the family. Due to her busy schedule, she couldn't always devote enough time to her son. Mark himself called his mother "the brightest person in my life" in an interview, although they had conflicts during their teenage years. During difficult times (for example, after an incident at 15, when Mark came home drunk and caused a disturbance), it was his mother who sought solutions—that's how he ended up in rehab. Later, when Mark was building a music career, his mother supported him: for example, she bought a one-bedroom apartment in Moscow for him to move to and helped with the home improvements.
Grandmother. After his father's departure, Mark often lived with his grandmother. But due to his age, she couldn't always fully supervise her grandson. This encouraged the boy to spend more time outdoors.
Stepfather. A stepfather entered Mark's life. The relationship was complicated: Mark admitted he remained "another's child" to his stepfather, but he still played an important role. In particular, when the question of moving from Tomsk arose, his stepfather provided financial support.

A brash tone and deliberate rudeness. In his texts and public statements, he often uses harsh language and slang. This isn't so much about aggression as it is about defensive armor: it makes it easier to talk about difficult issues and immediately dismisses those expecting a "perfect hero."
The contrast between vulnerability and strength. On stage, he can appear incredibly tough, yet when discussing personal matters, he can be unexpectedly calm and simple. This contrast is what makes his image vibrant: he doesn't try to appear only "strong" or only "broken."
Irony and self-mockery. Sometimes he jokes about himself and the situation, so as not to drag everything down into complete darkness. This helps both him and his listeners: the difficult experience becomes a little less oppressive.
Minimalism in publicity. He doesn't reveal everyday details or present himself as a "perfect image." His public space is about creativity and important topics, not about a ostentatious life.
The energy is "here and now." At concerts and in videos, the delivery is very lively: it's not about perfectly posed poses, but about emotion that overflows. Hence the casualness in the details of the image—it works to create an effect of sincerity.

Directness. He doesn't cut corners: when he talks about problems, he calls them by their proper names. This is evident in both interviews and his lyrics—there are no "pretty wrappers," but there are specifics about pain, mistakes, and attempts to overcome them.
Inner independence. It's important to him to do things his own way and not conform to expectations. This explains his outrageous image and the topics he tends to avoid discussing in public.
Perseverance and tenacity. Going through rehabilitation, then going through a support program again, and continuing to make music when things are tough—that takes character.

The conversation centered on drug addiction. Mark said it all started with a single experiment—he tried something, and it quickly turned into a long-term story. He described it this way: the journey lasted about a year, and by the end, he felt completely overwhelmed by the addiction ("by the end, I was just completely paralyzed by it").

The turning point was a fight with his mother. One day, Mark came home heavily intoxicated and, in a fit of anger, smashed the television and dishes. His mother saw this, was shocked, and began looking for a way out. She searched online for "What to do in case of an overdose" and found contact information for rehabilitation centers. Mark eventually completed a course of rehabilitation at age 15.

At first, he was defensive in rehab, telling people that "everyone here is a hopeless alcoholic and drug addict, and I'm just here by accident." But gradually, as he began interacting with older people (40-50 years old), he began to understand that everyone's problems were similar, and addiction had no social status or age boundaries.

Mark is now in stable remission. He emphasizes that the hardest part isn't just quitting, but not starting again. To maintain his sobriety, he completed the 12-step program twice—first at a rehabilitation center, then at a support group. In interviews, he also recommended seeking help from local anonymous support groups—they exist in every city, and they're a free resource.

This personal experience later found its way into his work. madk1d's lyrics often intertwine themes of self-destruction, self-discovery, and overcoming. For example, he has a track called "Bad Habits."

How it all began

His first attempts were through the internet and SoundCloud. Mark posted tracks on SoundCloud because it was a simple platform: he uploaded them, they listened, and left a comment. For a teenager from Tomsk, this was a real way to get heard without connections or producers.
The style was completely different. The early tracks lacked the harsh delivery that would later become his signature. They were simpler, sometimes naive pieces: minimal processing, a basic beat, lyrics about inner struggles, but without his signature aggression.
Music as a way to vent. He himself said that at that moment, he needed a way to release tension. Music became a legitimate outlet for difficult emotions: anger, shame, loneliness, and attempts to understand himself.
What helped and what hindered

Limited resources. Tomsk lacked a large scene, studios, or mentors. He either got his first beats for free or borrowed them from fellow beatmakers. Mixing and recording were often done on the most basic equipment, sometimes even with headphones and a phone.
Feedback from listeners. It meant a lot to him when someone wrote, "I understand," or "I felt the same way." It gave him the feeling he wasn't alone and motivated him to continue.
Finding his voice. For the first six months to a year, he experimented extensively: trying different styles, changing his delivery, and finding the perfect intonation for his particular voice. Gradually, a recognizable style began to emerge.
An important turn

The key moment wasn't a "sudden confession," but an internal decision: he realized that music wasn't just a way to "distract" himself, but a way to talk about things that are usually kept silent. That's why his lyrics are so full of personal themes: addiction, arguments with loved ones, guilt, and attempts to start over.

Face and features
He has quite a distinctive "stage presence": one of the main accents is that septum piercing. It's not just a decoration, but a key detail: it immediately reads as a challenge and part of a rebellious image. Mark also often accentuates his eyes, using dark eyeliner or shading to make his gaze sharper and more noticeable. This is perfectly in keeping with the spirit of alternative aesthetics—like that of artists who incorporate elements of rock and punk culture.
Hairstyle and hair color:
Casual styling: the hair isn't sleek, but rather slightly tousled, adding a touch of spontaneity and street style. The hair is dyed gray.
Clothing and silhouette:
Oversized hoodies and T-shirts - they create a relaxed, street-style silhouette;
jeans (often with frayed or ripped details) are a classic for informal style;
Layering: hoodie + T-shirt, sometimes with a light jacket or bomber jacket on top. The color palette is mostly dark (black, dark gray, graphite), but it's regularly brightened with bright details: a colored strand of hair, a print on the T-shirt, colored laces, or accessories.
Accessories:
chains (on the neck, on clothes, sometimes on jeans) are a reference to punk and rock aesthetics;
rings and earrings - often metal, simple but noticeable;
bracelets (leather, metal, woven) - another layer of details;
Makeup. Sometimes you can notice elements of makeup, such as dark eyeliner or eyeliner.

green eyes
height - 171 cm
24 years old (born April 11)