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Lance has yellow and orange fur and two bear ears. He has orange clover markings on his ears. His eyes are orange with eyelash-like markings around them. His tail is round. He wears an orange frilled collar. He has four large orange flowers on his head and a round piece in the middle of his head with a silver medallion featuring a heart.

Lance is very young and a bit spoiled. He's somewhat annoying and seems a bit dim-witted or indifferent, as shown by his way of speaking. He ends his sentences with the filler word "delance."

Lance was sent from the Trump Kingdom to find his Pretty Cure partner and help in the fight against the Jikochuu. To do this, he can transform into a small phone called Lovely Commune.

The Lovely Commune resembles a cell phone. The back is completely white, and the front has a pink frame. It has a black screen with a framed heart and a smaller one in the center, as well as small heart-shaped buttons. Above the screen is Lance's face and his heart-shaped front paws, and on the pets' foreheads is the medallion where the Cure Loveads are inserted, which have different uses.

If it is the transformation Cure Lovead, which is golden with a cupid's arrow, the user pronounces the transformation invocation and marks the word LOVE on the screen based on the heart and a cupid's arrow comes out of the screen.

If it's an attack one, which is white with a red heart, they mark the "O" based on the heart on the screen and the heart in the center starts to flash.

The Jikochuu are a plague that has existed since time immemorial. Their leader is the Selfish King, a gigantic, demonic beast who plans to conquer the human world to absorb all of its selfish energy. He has his own trio of mercenaries who follow his orders:

Ira: A young boy with blue hair and small bat wings behind his ears. He is irascible and always gets frustrated when he fails. His Jikochuu have immeasurable anger.

Marmo: A beautiful woman who wears a gray hat and small bat wings behind her ears. She is vain and always wants to be the best. Her Jikochuu arise from envy and frustration.

Bell: A middle-aged man with sunglasses and small bat wings behind his ears. He's lazy, but acts as a mediator in conflicts. He always plots before attacking. His Jikochuu are based on monotony.

Jikochuu are beasts created by darkening a person's heart, and they usually reflect their repressed feelings.