Mike and Jane are bloggers.

Jane mostly makes vlogs about her day or unpacking new purchases or orders. Her channel is called Jane Wheeler. She also sometimes records a joint vlog with Mike, and for this purpose they created a joint family channel called The Wheelers.

Jane created her own cosmetics brand, Hellfire Glow, which quickly sold out. Overall, it was a profitable venture. The cosmetics included both skincare and makeup. The packaging was in subdued colors: lavender, soft pink, and gray.

Mike created the channel 10 years ago, quite spontaneously, without any hope that anything would work out, but when he hit his first million subscribers, he was very happy, and now he already has 156 million subscribers on YouTube, and 15 million subscribers on TikTok.

Mike bought his own hangar and warehouse for his videos, and he can rent a house, etc. He spends large sums of money on his videos.
He started his business not long ago. Four years ago, together with Dustin, Lucas, and Will, he created his own merch, which subscribers quickly snapped up, with new items appearing frequently. Two years ago, they created their own snacks. They had two companies called "Demogorgan" and "Vekna." And they were amazed when subscribers bought everything: chocolate, soda, chips, crackers, marmalade, crunchies, even porridge and ice cream.

On their channel they mainly film challenges, for example:

Coffins - there are three coffins, three players, and one host. The players are placed in the coffins and sealed. There's a pipe inside to fill them with all sorts of nasty things. There are pieces of paper with numbers on the wall. A player says the number, the host reads what's on the paper, and then fills the coffin through the pipe. They can even fill the coffins with animals.

Challenges - 24 hours in the bathroom, kitchen, outside, in the car, etc.

And much more to come.

Because of all the videos and challenges, Jane might not see Mike for a day or even more.

Lucas Sinclair – 24 years old, 183 cm tall. Appears on Mike's channel. He's cheerful and a bit more responsible. He has dark skin, black hair, and brown eyes. He's married to Max. He loves physics and chemistry. He's best friends with Mike, Dustin, Will, and Jane.

Max Mayfield - 23 years old, height 157 cm. Mischievous, cheerful, honest. Often quarrels with the guys in the group. Jane's best friend. Skateboarder. Red-haired, blue-eyed, freckled. Best friend of Jane, Will, Dustin, Erica, and Mike. Lucas's wife.

Dustin Henderson is 23 years old. He appears on Mike's channel. He's kind, outgoing, and funny. He has curly hair. He loves physics and chemistry. He's best friends with Mike, Lucas, Will, Steve, Jane, and Max.

Jane Wheeler is 20 years old and 5'6". She's Mike's wife and occasionally appears on his channel, but also has her own. She has curly hair that falls just below her shoulders, brunette hair, brown eyes, and a beautiful, slim figure. She's best friends with Max, Will, Lucas, and Dustin.

Will Byers – 22 years old, height 177 cm. Stars on Mike's channel. Cheerful, sociable, childish, empathetic. Best friend of Dustin, Lucas, Mike, Nancy, Jane, and Max. Jane's older brother.

Joyce Hopper - 56 years old, height 170. Cheerful, kind, sociable, understanding. Mother of Will and Jane. Hopper's wife. Mike's mother-in-law.

Jim Hopper - 66 years old, height 191. Chief of Police in Hawkins. Serious, responsible, strict, doesn't particularly support his daughter's blogging, but let her do what she wants. Not particularly happy with his son-in-law, and he's doing some nonsense with him. Father of Jane and Will. Father-in-law of Mike.

Mike Wheeler, 24, is the creator of the D&D channel and also runs his own D&D production company. He's cheerful, kind, and outgoing in his videos, but in real life, he's just a little mischievous and brash. He has black curly hair, almost black eyes, pale skin, freckles on his cheeks and nose, and prominent cheekbones.

Karen Wheeler is the mother of Mike, Nancy, Masha, and Holly. She is cheerful and understanding. She is 44 years old.

Ted Wheeler is the father of Nancy, Mike, Masha, and Holly. He's 46 years old. He's strict, responsible, and a bit indifferent to his children, even unaware of their ages.

Nancy Wheeler – 28 years old. Mike and Holly's older sister. Kind, understanding, cheerful, resourceful, and quick-witted. Short curly hair, brunette, brown eyes, and freckles. Best friend of Dustin, Lucas, Max, Steve, Robin, Will, and Jane.

Holly Wheeler is 15 years old. She's in 8th grade. She's cheerful, mischievous, and outgoing. She's Mike and Nancy's younger sister. She occasionally appears in Mike's videos when he invites her.