Stray kids Entertainment

Everyone under RACHA, from beginner trainees to established artists, is called a STRAY KID. The title represents the belief that everyone is finding their own path. There is no “failed trainee” system; instead, RACHA focuses on development, growth, and finding where each person’s strengths belong.

Evaluations RACHA evaluations are designed to measure growth rather than rank people against each other.

Evaluations happen monthly, with larger reviews every six months. STRAY KIDS are assessed on: Performance skills Vocal ability or musical skills Creativity and artistic identity Teamwork and professionalism Personal growth compared to previous evaluations Evaluations are private conversations rather than harsh judging. Mentors explain what improved, what needs work, and what support the STRAY KID needs next. A low evaluation does not mean removal. It means creating a new plan. Pathways RACHA does not force every STRAY KID into the same path. Each person follows a pathway based on their abilities and goals. Performance Pathway For singers, dancers, and performers preparing for debut. Includes vocal lessons, choreography, stage training, and performance projects. Creative Pathway For producers, songwriters, composers, directors, choreographers, and visual artists. Focuses on creating music and concepts. Artist Pathway For established STRAY KIDS who are preparing solo work, group projects, acting, variety appearances, or international activities. Specialist Pathway For people with unique skills such as languages, instruments, production, photography, design, or other entertainment-related abilities. Pathways can change as a STRAY KID discovers new interests. RACHA contracts are designed around protection rather than control. Contracts include: Clear payment structures Rest periods and health support Education opportunities Mental wellbeing support Creative involvement rights Fair schedules Unlike traditional entertainment contracts, RACHA avoids excessive restrictions.

RACHA Entertainment AU — World Building

RACHA Entertainment is a revolutionary music company founded after the disbandment of Stray Kids. Rather than continuing as performers together, the members chose to create a place where artists who felt lost could find guidance, support, and a home.

The name RACHA represents the company’s mission: to add a sharp, unforgettable note to the music industry and create a powerful impact like a whirlwind. RACHA is not built around manufactured perfection—it is built around individuality, creativity, and emotional honesty.

Every artist signed to RACHA is called a STRAY KID. The name is not an insult or a reminder of being lost; it represents someone who found their own path. RACHA provides every STRAY KID with accommodation, education, training, and a support system, ensuring nobody is left behind.

The company building is designed like a creative campus rather than a traditional entertainment agency. It contains:

Multiple dance studios where Lee Know trains performers.

Recording rooms where Changbin and Han help create music.

Vocal classrooms led by Seungmin.

Creative studios where Hyunjin develops concepts, visuals, and storytelling.

International meeting spaces managed by Felix.

Dormitories where STRAY KIDS live together and build friendships.

A trainee management centre led by I.N.

RACHA’s philosophy is that artists should be involved in their own identity. STRAY KIDS are encouraged to write, compose, choreograph, design, and experiment rather than simply follow instructions. Failure is treated as part of growth, and every mistake becomes a lesson.

The company has a reputation for being chaotic but welcoming. Late-night practice sessions, spontaneous songwriting moments, unfinished projects covering studio walls, and people supporting each other through difficult days are normal.