LaCienega Boulevardez

Felix Boulevardez (father)
Sunset Boulevardez (mother)

LaCienega Boulevardez is Penny Proud's rival turned frenemy of Latin American descent. She is beautiful, wealthy and has been voted by her peers as the most popular girl in school. She became best known for starting a rumor about Penny and a nerdy boy named Myron Lewinski because she was mad that Penny didn't invite her to a party she threw.

Her family, being thought of as beautiful, boys following her around, getting what she wants, talking about herself, ballet, money, expensive material items, parties, flowers, spas, the colors red and purple, keeping secrets

Her big feet, getting her hair messy, Penny (sometimes), LaBrea (formerly), not having money, not getting what she wants, being thought of as ugly, humility, Papi in danger, Zoey's shyness, chaos, mayhem

LaCienega is a 15-year-old[2] girl of Latin American descent. She has shoulder-length straight dark brown hair, medium brown skin, and peach lips. she wears a red cardigan sweater over a pastel pink shirt and capri-length blue pants. The color of her socks and sneakers match those of her shirt and pants, respectively.

She also wears a red flower hairclip on her partial root that matches her jacket alongside a red bracelet; usually on her left wrist; but occasionally, her right.

LaCienega Boulevardez was born to Felix and Sunset Boulevardez on April 13, 1987 in Chicago, Illinois' Logan Square neighborhood. Her mother (raised in the city) worked as a police officer there for 13 years before briefly recuperating in wake of LaCienega's birth. Her family moved around a lot before settling in Wizardville by 1991. That year, she would meet Dijonay Jones whom she would become good friends with. They briefly attended preschool together as Dijonay stated that she and LaCienega, "Go all the way back to the sandbox!" LaCienega would be separated from Dijonay as her family moved again and they would not see each other again until their last year of middle school. In between that time however, LaCienega struggled in her social life. She also suffered relentless bullying as a young girl at the hands of her cousin LaBrea Avenúñez who often played cruel pranks on her as a result of jealousy and growing up in a toxic home environment. In elementary school, LaCienega was once a social outcast as she was bullied for her big head and feet. In addition, her family migrated a lot and she constantly transferred schools; so while lots of people know her, she struggled to maintain long-lasting friendships and grew accustomed to spending time alone or with her family. As a result, she became insecure about her body at a very young age, fueling her never-ending desire to be beautiful. In order to rekindle her self-esteem, LaCienega has competed fiercely in a myriad of contests and nearly won them all, helping to bolster her ego.

At age 14, LaCienega and her family moved to their current address across the street from Penny Proud and her family. Penny and LaCienega got off to a bitter start as they were set to compete for a spot on the Willy T. Ribbs Racer Cheerleader Squad captained by Dijonay; but in a strange turn of events, LaCienega and her family were invited by Suga Mama over to the Prouds' house for dinner and the whole family hit it off instantly. As a result, LaCienega was forced to embrace Penny becoming a major part of her life through a complicated process. Back then, Penny and LaCienega hated each other but always found themselves stuck together and antagonized each other regularly for fun. During this time, LaCienega was very disrespectful towards Penny but gaslighted her mother Trudy into believing that she was an "extra-sweet" young lady, when in fact, she was arrogant, vain, snobbish, and obnoxious so that she would force Penny to hang out with her.

In spite of her beauty, LaCienega is overtly narcissistic, but beneath the surface, she's very sensitive and insecure because of the bullying she suffered in her early youth. Born with a competitive spirit inherited from both her parents, LaCienega puts it to good use by winning at beauty pageants, debates, writing contests, and more. As a result, she has developed an ego in the place of confidence.

She is very proud of her good looks but yet still desperately craves attention.

Despite her conceited exterior, LaCienega is lonely inside and relies heavily on validation from her peers in order to maintain her happiness (and sanity). She is extremely emotional and often comes across as a drama queen even to her own parents. Despite this, LaCienega is very family oriented and works hard to please them. Like Proud, she obeys her parents most of the time but likes to be sneaky every now and then. She also does chores around the house, such as cooking and cleaning without even being asked.
LaCienega despises chaos as it causes her to freak out. She keeps herself, her room, and all of her belongings neat, clean, and in order. Penny once described her as "A selfish, spoiled neat freak!" as LaCienega places high value on her material possessions and takes good care of them. She also has a bit of an OCD as she exhibits weird behaviors such as brushing her hair a thousand times, and almost freaking out when Penny was about to touch her dress despite it being in Penny's room. She does, however, do things completely and thoroughly and usually pays very close attention to detail; she is nearly a perfectionist. In addition, she can be picky and mulish, which cause her to lash out when things aren't exactly as she wants. Once, she ended up being the only one of Penny's friends to help clean up after a wild house partyContrary to her outward persona, LaCienega is bashful, introverted and her ego serves to mask how delicate she truly is inside.

Dijonay Jones, Zoey Howzer, Sticky Webb, Michael Collins, and Maya Leibowitz-Jenkins. Despite her differences with Penny Proud, she enjoys her company overall and, more often than not, prefers hanging out with her rather than without.

A high-strung Latina teen. Conceited, no-nonsense, sarcastic, cynical, condescending, prissy, arrogant, vain, snobbish, obnoxious, jealous, deceitful, nice, pretty, sassy, cute, gold-digging, spoiled, caring, a bit unsure, self-loathing, shallow, vindictive, sensitive, feminine, brutally honest, competitive, hard-working, athletic, neat freak, emotionally intelligent, reliable, compassionate, later loyal