Dixie Store(s)

Appearance and face: SPAR is presented in the image of a strict, self-confident and very stylish girl. She has pale skin and straight, sharp hair of a rich scarlet color, gathered in a low, neat ponytail at the back. The bangs are long, falling over the face, and contrasting green strands peek out from under it. On her face, there is a calm, serious and appraising look.Headwear: On her head, she wears a tall white signature cap with a stylish green herringbone logo in a circle in the center.Dress style: The SPAR outfit looks like a very neat, professional European uniform that combines red, white and green:Top: A small gray plaid shirt with long sleeves and a collar, over which she wears a white and green vest with a sharp neckline on the chest (in the shape of a symbolic herringbone). A red and white badge is pinned on the left side of his chest. Bottom: Tight-fitting black pants or leggings, tucked into massive white high boots with a stable flat sole.Character Vibe: SPAR stands in a proud and independent pose, confidently resting one hand on his side. It conveys the image of a collected, high-class chef or senior European manager who knows a lot about high-quality ready-made food and service.

In this figure, the author presented the humanization of two more popular retail chains: the Ural chain of "green" healthy food stores "Lifemart" and the international retailer "SPAR".1. Visual description of Lifemart (left):Appearance and face: Lifemart girl looks incredibly cute, cozy and homely. She has lush curly hair of a coffee-brown hue with bright dark green strands. He wears a simple green headband on his head. She has neat round glasses, behind which her eyes with fluffy eyelashes are hidden. A warm, sincere smile plays on her face.Dress style: Her outfit resembles an elegant casual eco-style suit, designed in her signature dark green colors:Top: A classic dark green jacket worn over a striped vest in black and white (or dark green). A badge card modestly peeks out of the breast pocket of the jacket.Bottom: A strict but feminine dark green skirt just above the knee with a white lush ruffle border at the hem. She is shod in simple dark flat shoes (Mary Jane).Details and vibe: In her right hand, Lifemart carefully clutches a kraft paper bag, from which a freshly baked French baguette sticks out appetizingly. With her left hand, she waves affably to the viewer. Next to her hovers her faithful companion - a flying green mascot-eye, which is often found in other art of the author. The character shines with care, hospitality and the aesthetics of proper nutrition.

Visual description of the second phase of the Traffic Light:Anatomy of a monster: The character has turned into a huge, humped quadrupedal (quadrupedal) creature that resembles a terrible mutant. His entire pale gray body is covered with numerous scars and rough surgical stitches, as if the monster was hastily sewn together from different pieces (as pallets are collected in warehouses). A bony crest is visible on its back, and a shabby tail dangles from the back.Horrific Head: Part of the human face is still visible, but the creature has almost completely lost its mind. The left eye has become huge, insane and glazed, and the right eye is hidden behind long dirty hair with red-yellow-green strands. The lower jaw is exaggeratedly huge, exposing rows of razor-sharp bloody teeth. Saliva drips from the mouth - the monster is exhausted, hungry and aggressive.Brand elements on the body: The trademarks of the "Traffic Light" are now burned or applied directly to the flesh of the monster:On the large hunched side of the creature flaunt three bright circles: red, yellow and green, completely imitating the very traffic lights from the logo. One of them, huge and bright red, glows right on his powerful front paw-arm, and the second is a little higher on his side. The character literally became a "commodity" from his own rigid accounting system.Vibe and pose: The monster froze in a low, threatening crouch, leaning on clawed paws. It is breathing heavily, ready at any second to make a furious dash at anyone who dares to encroach on its boxes and pallets. The author's inscription at the top reads: "more canon form btv", ironically hinting that this is what the harsh atmosphere of the original warehouse stores looks like from the inside.

Appearance and face: Next to Maria stands a stubborn, perky and combative character. She has dark skin, funny freckles on her nose and a short, lush haircut of a fiery orange color. She has cunning green eyes with rectangular pupils, and her teeth are clenched in a cheeky grin. A bright blush burns on his cheeks.Headdress: A large orange cap with a green visor is pulled over his head, turned backwards. Clothing style: Her outfit resembles a street sports style:Top: A white sports jacket with green and orange inserts on the chest and cuffs. A thick string with a large gray bell-bell (or a massive part) is tied around the neck. In the center of the belt is a round buckle-emblem with the letter "M".Bottom: Loose, straight dark gray trousers and chunky sneakers with orange toes and soles.Special details and character: In her right hand, she confidently clutches a sparkling gold coin. The author left an important postscript to her: "She is a brighter child", which makes her another restless teenage girl in our universe. Monetka's pose is combative: her hand is on her hip, her shoulders are raised - she is ready to stand up for herself and her savings at any time.

Appearance and face: The Maria girl looks incredibly sunny, bright and festive. She has lush, disheveled light yellow (wheaten) hair of medium length. She has huge yellow-orange eyes that radiate energy, and her mouth is wide open in a friendly smile. She wears large round gold hoop earrings in her ears and a shiny gold bracelet on her right wrist.Headpiece: She wears a brown visor cap on her head, with a large bright yellow sunflower with an orange core and the letters "Ra" in the center attached to the side - this is a direct reference to the warm sunny logo of the company.Dress style: Her suit combines the brand's natural colors - green, yellow and brown:Top: A bright green short-sleeved blouse with orange cuffs, complemented by a neat collar and an orange bow tie. Over it is a stylish fitted vest in chocolate brown with rounded hems and a round badge on the chest. On her feet, she wears light-colored stockings (or leggings) with thin yellow stripes at the very bottom and simple yellow flat shoes.Character vibe: Maria-Ra stands in a dynamic, cheerful heron pose, with one leg bent at the knee and arms wide apart. She is sparkling with positivity, hospitality and Siberian cordiality.

Visual Description of Magnet:Appearance and Face: Magnet has dark skin and lush, slightly disheveled hair of a rich dark red (burgundy) color, gathered at the back in a small low ponytail. From under the visor of the cap, stern, rectangular eyes with thick eyebrows and dark red irises look at us. There is no hint of a smile on his face, and a slight flush of irritation or fatigue is noticeable on his cheeks. He looks like a stern shift supervisor who really doesn't like to be disturbed in front of his eyes.Headgear: A dark red baseball visor cap with white piping fits tightly on his head. In the center of the cap is a white embroidered letter "M" in the form of stylized palms, which exactly repeats the modern logo of the brand.Dress style: His outfit is a strict and functional work uniform, made in red and brown tones:Top: He wears a warm two-tone vest: the upper part is chocolate brown, and the lower part is dark red with beige pockets on the sides. From under the vest you can see the sleeves of a brown sweater or shirt. A thin pendant hangs around the neck.Bottom: Light (cream or pale yellow) trousers in a large brown check. The trousers have a straight, classic cut and fit neatly on simple dark shoes.Pose and character: Magnet stands in the classic defensive posture "hands to sides", slightly exposing the hip and sweeping us with a heavy, appraising look. It broadcasts the image of an experienced, practical and reliable character who does not tolerate fuss.

2. Visual description Brighter! (right):Appearance and Face: This character is the complete opposite of his serious neighbor. She looks like an incredibly cheerful, petite, and hyperactive maid or café waitress. She has lush, disheveled green hair tied in two low ponytails. Instead of the usual pupils, four-pointed golden stars literally burn in her huge eyes, and her mouth is wide open in a joyful cry. Clothing style: The outfit resembles a cute Japanese café uniform:Top: A light short-sleeved vertical striped blouse with neat green ties. Over it, she wears a dark gray fitted sundress apron with white lush ruffles along the edges. She is shod in classic black shoes without heels (Mary Jane).Character vibe: The girl literally explodes with energy, spreading her arms wide to the sides for a hug. She fully justifies the name of her brand - she is bright, positive, loud and dazzling in her delight.

1. Visual description of VkusVill (left):Appearance and face: VkusVill is presented in the image of a self-confident, athletic and fit swarthy girl. She has long, straight hair that is emerald green in color and has very expressive cat-like eyes with light green irises. A calm, slightly cunning half-smile plays on his face.Headwear: A dark green baseball cap is worn on his head. It has the abbreviation "BB" written in the brand's corporate font.Dress style: Her suit is sporty and reflects the concept of a healthy and active lifestyle:Top: Comfortable two-tone hoodie with a zipper. The upper part is black, and the lower part is bright green. Bottom: Short black sports shorts with light ties and white piping, worn over tight-fitting black leggings or leggings. She is shod in simple dark ankle boots or high sneakers.Character vibe: VkusVill looks independent, modern, taking care of her body and the environment. In her pose, you can feel the slight relaxation of a graceful predator.

Visual Description of Crossroads:Appearance and Face: Crossroads has long, slightly wavy hair of a rich grassy green color. He wears sophisticated rectangular glasses. His gaze is open, friendly and welcoming, and a soft, polite smile plays on his face. A slight blush is noticeable on his cheeks, betraying his cordiality.Headdress: On his head he has a neat dark gray (or black) beret with a visor. The name "Perekrestok" is written in green letters on the beret, and next to it is the brand's corporate emblem - a four-leaf clover.Dress style: His outfit looks elegant and neat, reminiscent of the uniform of a stylish restaurant manager or sommelier:Top: A classic white long-sleeved shirt over which a fitted green vest is worn. The look is complemented by a thin dark green tie, neatly tucked under the vest.Bottom: The most notable element of the wardrobe is flared trousers with a unique geometric print of light green and white triangles. This pattern refers to the crisscrossing lines and modern interior design of the chain's stores. Pose and character: Perekrestok stands with his arms spread to the sides in a friendly way, as if greeting a customer at the entrance to his supermarket and offering to familiarize himself with the assortment. It is full of nobility, tranquility and hospitality.

Visual description of Fix Price:Appearance and face: The character has disheveled hair of a juicy lime green color with blonde strands on his bangs. A slight blush under the eyes and a sleepy, melancholic look are noticeable on the face. His half-closed eyes and half-open mouth express absolute calmness - as if he is used to any chaos around him.Headgear: On his head, he wears a branded green and blue cap with a visor. On the front, it has a round brand logo with the letter "F".Dress style: His suit resembles an employee's work uniform, but stylized as a casual oversized style:Top: He wears a dark green T-shirt, over which he wears a light (cream or white) T-shirt apron with a breast pocket and a small badge. On his hands, he wears long mittens (fingerless gloves) with blue and green stripes.Bottom: Very wide, loose light blue flared jeans that almost completely cover white sneakers.Pose and personality: The character stands in a relaxed pose, slightly curved, and friendly with his fingers shows the sign "peace" (V) or peace. It broadcasts the vibe of a simple, sympathetic guy who always has a bunch of useful little things in his pockets at a fixed price.

Visual Description of Tape:Appearance and Face: The character in Ribbon is a dark-skinned guy with long, thick, and disheveled hair that is deep dark blue. He has very remarkable, huge round eyes with glowing bright yellow irises and cat-like pupils. A slight shadow is noticeable around his eyes, and his gaze expresses the absolute calmness, concentration and slight fatigue of a large round-the-clock hypermarket. He wears the brand's emblem, a bright yellow sunflower with green leaves.Dress code: His suit looks like a classic but very stylish and neat employee uniform:Top: He wears a formal white collared shirt over which he wears a fitted navy blue (almost black) vest. A white badge card coquettishly peeks out of the breast pocket of the vest.Bottom: Strict classic flared trousers to match the vest. The trousers are very long and loose, they completely cover the shoe, creating an elongated, tall and elegant silhouette. He does not have a wide smile on his face, he looks like a serious, reliable and professional senior manager who is used to controlling order in a huge trading floor. It is the perfect down-to-earth counterweight for the wacky and fun K&B.

Face and hairHair: Bright red bob with straight bangs.Hairstyle: Two voluminous white strands on the sides are twisted in the shape of the number "5".Head: On the top of the head there is a small green leaf on the stem.Eyes: Closed in a smile, have the shape of thin arcs.Facial expressions: Cheerful, with a wide open smile.Clothes and shoesTop: Green long-sleeved shirt with collar.Apron: Gray, with white oblique stripes, tied at the waist.Pants: Classic black straight-leg pants.Shoes: Black rounded toe shoes with a small heel.

Appearance and hairstyleHair: lush, chestnut color.Strands: dyed in bright colors of traffic lights - red, yellow and green.Eyes: one eye is completely hidden by shadow, the other is wide open, with a small frightened or crazy pupil.Clothing and equipmentUniform: white shirt with short sleeves or rolled up sleeves and dark loose trousers.Apron: long, bright red, three round badges (red, yellow, green) attached to the chest.Headgear: Gloves: thick household gloves of blue or turquoise color.Weapons: in the left hand the character holds a massive butcher hatchet knife.The character looks creepy and resembles a hero from fan animations or horror games.

DNS Visuals:Head and Face: Instead of a human face, the character has a green digital matrix screen that glows with huge, slanted black eyes that resemble the eyes of a classic alien. On the head there is a neat neat brown haircut "under a bob". Two long green antennas with round tips stick out of the top of the head, which seem to be used for receiving signals or Wi-Fi. Body and mechanical parts: The character's arms are fully robotic - they consist of gray metal joints and end in massive angular claws instead of hands. The funniest detail is the long white tail wire, at the end of which there is a real electric plug - so the robot can "recharge" at any time.Clothing style: The robot's clothing combines the company's corporate colors - orange and white:Top: Signature orange polo shirt with short sleeves and a neat collar. On the chest there is a white inscription "DNS".Bottom: Elegant, very wide white high-waisted trousers, tied with a fabric belt with a bow. Character and vibe: DNS looks calm, focused, and a little detached, as if it is constantly in the process of downloading updates or processing data. Its technologically advanced and slightly cosmic

Children's World Visual Description:Appearance and Face: The character appears to be a small, disheveled child with lush blue hair tied in two ponytails at the sides. On his face there is a funny medical plaster (on his nose), which emphasizes his restless nature. He has huge, surprised blue eyes and an open mouth - as if he sees a new cool toy in front of him every second. On the front of the visor there is a funny, handwritten inscription "SELLER". Bright multi-colored ribbons (red, yellow, green, blue) are tied or attached to the side of the cap, reminiscent of the cubes from the Detsky Mir logo.Dress style: The clothes perfectly convey the carefree children's style:Top and overalls: He wears a blue sweatshirt with long, oversized sleeves, which make it impossible to see his hands. On top of it, she wears a bright yellow denim jumpsuit with suspenders with a large round pocket on her stomach. The child is dressed in simple white sneakers.Special notes by the author: Next to the character there is a text postscript by the author: "A child (like a coin and brighter)", which emphasizes his diminutive height compared to other humanization sellers and his incredibly contrasting, "eye-popping" design.

Visual Description of Red & White: Appearance and Hairstyle: The character's design is literally split in half, repeating the name of the brand. She has an unusual two-tone bob: the right side of her hair is completely white, and the left side is a rich dark red color. The bangs are tied with a red ribbon. She has bright red eyes, one of which (the right one) has the signature white letter "K" in it. A perky, slightly drunk and cheerful smile plays on her face.Dress style: The image resembles a perky waitress or bartender:Top: She wears a dark red black plaid shirt with rolled up sleeves. An interesting combination of apron is worn over it: the upper part is bright red with a white pocket on the chest, and the lower part is classic white. On her feet are cute white socks with ruffles and simple black pumps. One leg is coquettishly bent at the knee.Details and character: In her right hand, she confidently holds a glass brown bottle, which directly refers to the specifics of the store. Her whole pose shines with charisma, unbridled fun, drive and light mischief. This is a ringleader character, with whom you will clearly not get bored at any party.

Visual Description of O'KEY:Appearance and Face: OKAY has short, neatly styled hair of a luscious bright red color. On the top of the head, there is a cute decoration in the form of a green leaf with a ripe berry - a direct reference to the brand logo. She wears large, round, thin-rimmed glasses that give her a great "A" or secretarial look. There is a slight embarrassed blush on her cheeks, and her gaze is calm, modest and a little timid.Dress style: Her suit looks strict, neat and professional, reminiscent of a business uniform:Top: A snow-white blouse with long sleeves and strict cuffs. Over it, she wears an elegant fitted vest in a small gray check. A neatly tied thin red bow tie (or ribbon) coquettishly peeks out from under the collar.Bottom: A short straight white skirt that harmonizes with the blouse. On her legs, she wears thick dark tights (or stockings) in a brown-gray shade and classic dark pumps with small heels. She pressed one hand to her chest, as if slightly embarrassed by Dixie's violent behavior or sudden attention. Its image conveys reliability, a high level of service, politeness, intelligence and accuracy - everything that a large and stable hypermarket should be associated with.

Appearance and clothing:Bird image: The character has dark, almost black plumage (or skin) and short, disheveled hair. Behind her back, she has small black wings that emphasize her ability to fly constantly. She has large, round eyes with expressive white pupils, giving her a slightly insane or hyperactive look. She wears a yellow top and a short white apron. Her waist is wrapped around a yellow signal tape with the inscription "Chizhik". On her legs, she has long striped stockings (or gaiters) with black and yellow stripes, reminiscent of the color of a bee or wasp.Character and habits:Kleptomania and love of glitter: Siskin is a real magpie at heart. She loves everything bright, sparkling and glossy. Because of her irresistible craving for shiny things, she can't resist stealing something. Her movements are fast and thievish, and her gaze is always looking for new "prey." The siskin is constantly in the air - either chaotically fluttering on its wings around others, or hanging in one place, looking for something interesting. This makes it very mobile, fussy and elusive.

Visual description of Dixie:Appearance and hairstyle: Dixie is a swarthy character with a bright, lush and curly shock of orange hair, reminiscent of a ripe tangerine or orange. Top: He wears a bright orange polo shirt with a green collar and green cuffs on the sleeves. A small rectangular badge is attached to the chest. A dark (black or dark gray) vest is thrown over the polo, which is unbuttoned and gives the look a relaxed, slightly sloppy look. Bottom: Dressed in wide, loose flared trousers in classic white (or very light cream) color, which almost completely cover the shoes. The sneakers or sneakers themselves have orange toes and soles.
easy cunning and high energy. He looks like a sociable guy who loves to be the center of attention and is always ready to offer some kind of promotion or discount.