Arata Tsuruki

You will always be the person I want to protect; if you doubt me, I will give you reasons to trust me ~
Smiles pleasantly, making the atmosphere feel warm

Despite his kindly appearance, Arata is actually cold and impersonal [3] inside, with self-admitted feelings of apathy. [4] This is evident when he doesn't care much about what kind of person his assigned protection subject is. To him, what's important is the fact that she possessed the Quirk, which holds great value to the Usuba family. That and the duty that was given to him and his family. [4]

To him, the Usuba estate is a reflection of himself: the facade is well kept, but there is nothing inside and it has no value either. Although on the outside he is a respectable member of the Tsuruki family and its trading company, his inner self, the one who belonged to the Usuba family, is completely empty. Without his own reason for being, he feels that he is simply an empty vessel and that he will never become a proper society man. [3]

In order to not let people notice this lack, Arata maintains his outward image as best he can: a personality, a first impression, and an appearance that he has created to win the affection of others. All of this is simply a veiled deception, an illusion to give him a meager sense of pride for having something that people needed from him. [3] Because of this, he always presents himself to others with an innocent smile free of malevolence on his mouth. [4]

The kind smile that spreads across his delicate features would disarm any suspicions of people who confront him. Even when he uses a rude way of speaking, others find it difficult to discern whether it is a cheap provocation, whether he is testing something, or whether there is actually no deeper implication. It is impossible to grasp anything from his innocent smile. [1]

However, the more magnificent his outer personality becomes, the more the emptiness inside him grows. [3]

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History
Young Arata (anime)
Arata as a child
Arata is born as the only son of the current acting head of the Usuba family [3] and the successor of the