Dolls with character

In this world, there are two opposite places. On one side is Uglyville. That's where the "ugly" dolls live—those who don't meet the standards of ideal beauty. They are friendly and aren't afraid to be themselves. On the other side is the Institute of Perfection. This is where the dolls who look "perfect" end up; they have flawless appearances, and "imperfect" ones are not welcome here.

Lou is the Head of the Institute. At first glance, he is flawless: a beautiful smile, neat hair, and a sharp suit. But in reality, he is narcissistic and superficial. He hates "imperfect" dolls because he cannot enter the big world due to being a prototype, while he secretly longs for love.

Moxy is an imperfect doll, very optimistic, energetic, and determined. She ended up in the Institute of Perfection from Uglyville, and now she wants to prove that "ugly" dolls deserve a place in the Institute of Perfection.

Moxy also has friends: Wedge—a grumpy but reliable friend; Babo—kind-hearted and curious; and others like Ox, Bat, Zubaster, and Mandy—a perfect doll who became Moxy's friend and ally.