Alexey Zhidkovsky

Alexey Zhidkovsky (real name - Zhidkov) is a Russian blogger, beauty blogger, cook and writer. He was born on March 23, 1996 in St. Petersburg.
In his blog, he shares his thoughts, reasoning, and observations about life. He reviews cosmetics, shares fashion finds, and publishes excerpts from various interviews and podcasts. In 2020, he won the Runet Prize in the Person of the Year category. In 2021, he published the book Life Is One — Think About It! In 2022, he launched his own culinary show, Expensive & Rich.
On April 5, 2025, Zhidkovsky spoke as part of the educational initiative “Total Dictation-2025” and voiced Marina Moskvina’s story “The Road of Swans”.
Russian blogger who gained popularity thanks to his outrageous appearance and unconventional manner of communication.
On her Instagram account, which has more than 1.3 million followers, she posts short videos with makeup and self-care tips.
Zhidkovsky is also known as a cook: since April 2023, he has been developing his YouTube channel “Dorogo & Bogato”, dedicated to cooking. On his second YouTube channel “Nado borya”, he analyzes new cosmetics and fashion. In 2022, the blogger said that he does not want children, as he considers it an expensive pleasure, which he is not yet ready to spend money on.
He can swear, has a free conversational style of speech, is a bit cruel, self-confident, rich, can respond harshly because he knows his rights, drinks, smokes, blogger Alexey Zhidkovsky has two dogs: Misha and Stesha.
Misha is an F2 Maltipoo dog, Stesha is a mini Labradoodle.
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