I.M.P.

y I.M.P. The Immediate Murder Professionals, abbreviated as I.M.P, is a startup assassination business within Hell. The founder/CEO is Blitzo, and their office is located in the seventh floor of a condemned company building. The company originally operated illegally with the use of Stolas' Grimoire, but as of "The Full Moon", having received an Asmodean Crystal, are conducting business legally under Asmodeus' jurisdiction. Name Immediate Murder Professionals Location I.M.P Headquarters, Imp City, Hell Services Provided Transplanar hitmen for hire Local hitmen for hire (formerly) Bodyguards ("Loo Loo Land" only) Murder investigators ("Unhappy Campers" only) Leader Blitzo Members Blitzo (founder and assassin) Millie (assassin) Moxxie (assassin and weapons expert) Loona (receptionist and former book keeper) Goat (honorary I.M.P V.I.P associate) Status Active I.M.P was founded by Blitzo and is run by him along with his employees, consisting of fellow Imps, Moxxie and Millie, as well as his adoptive Hellhound daughter, Loona. The company offers the unique service of eliminating living targets still on Earth as a form of settling the unfinished business of Hell's residents. This was previously done through the use of Stolas' Grimoire that opened portals to Earth, allowing the assassins access to their human targets. However, as of "The Full Moon", they now use an Asmodean Crystal that was given to Blitzo by Stolas. While they do not accept contracts unless the targets are in the living world, they may accept special requests either if enough money is offered or they get to kill someone; an example of this is shown when Stolas hired them as bodyguards in order to safely visit Loo Loo Land with his daughter and they got to kill several would-be assassins targeting Stolas.

In "Exes and Oohs", the I.M.P Headquarters building is depicted as a large dark colored building with black and white horns built onto it, as well as having red-colored window panes. As seen inside, within the meeting room, there is a whiteboard, a note board, and a table with some chairs inside, and having two decorations that include shields that have wings, swords, and skulls with striped horns. There are some portraits on the walls; some involve the I.M.P members, some of them including Barbie Wire, and some posters of Blitzo's performances. The striped wallpaper is shown to not be in the best condition, with it having some tears and cracks on it. In the pilot and "Spring Broken", the I.M.P Headquarters building is depicted as a large black and dark gray building with black and white horns built onto it, as well as having some black window panes, as well as spikes and antennas attached on it. The horns on the building are also shown to be cracked.

At some point Blitzo founded I.M.P and established an office in a condemned building in Imp City. In the non-canon Helluva Boss pilot when the company had financial problems due to Blitzo's terrible management, Moxxie blamed Blitzo and Loona for this, but Millie stepped in to calm him down. Despite the criticism, Blitzo simply ignored it and soon reconciled with his colleagues to continue working together. In "Murder Family", the office building was accidentally set on fire by Moxxie after he indirectly destroyed an aquarium filled with electric eels, but the fire was extinguished before the entire facility was burnt down.

Information True Name Blitzo Buckzo[1] Nicknames Sir (by Moxxie, Millie, and Striker) Blitzy (by Stolas and Striker) My Little Imp (by Stolas) Fuck Stain (by Verosika Mayday) B (by Millie) Boss man (by Striker) Son (by his father) Boy (by his father) Little Devil (by Martha) Darling (by Stolas) Mr. O (by the St. An's nurse) Rodeo Clown (by Striker) Bingo (by Dr. Somna) My Man (by Vortex) Dick-swinging boss (by Sallie May) Buddy (by Fizzarolli) Peanut-head (by Collin) Fuckwad (by Verosika) Blitzy-kun/Daddy/Master/My Demon Prince (by Emberlynn Pinkle) Chupa-ca-dupra (self-proclaimed) Likes Murder Blood Voyeurism (of Moxxie and Millie) Babying Loona Horses Pirates (as a kid) Drawing Cheese and hot sauce "Mustang Dong" song Starting his own circus (formerly) Games The Pain Games Hanging out with Fizzarolli Trying to reconnect with Barbie Stealing booze from his dad (as a kid) Pointing out people's flaws Dislikes Himself Criticism Anything complicated Being looked down on Stolas's explicit advances Stolas' wrath Doing bodyguard work Anyone else having had sex with both Moxxie and Millie People pronouncing the "o" in his name His office walls getting destroyed Anyone flirting with Loona Fizzarolli living out his childhood dream of becoming a successful performer His twin sister wanting nothing to do with him The idea of I.M.P going out of business The "Better than Blitzo" succubus Emberlynn Pinkle Sexuality Pansexual Characteristics Species Imp Demon Gender Male Abilities Cooking Night vision Weapon mastery Earthly fire resistance Driving efficiency Closed and ranged combat Status Active Professional status Occupation Assassin Founder of I.M.P Bodyguard (temporarily) Stolas' bodyguard Fizzarolli's bodyguard Loo Loo Land clown (formerly) Circus performer (formerly) Student (formerly; dropped out) Relationships Family Loona (adoptive daughter) Barbie Wire (twin[4] sister) Cash Buckzo (father) Unnamed mother Friends Employees of I.M.P (co-workers) Moxxie (former cellmate) Millie Loona (receptionist) Millie's parents Fizzarolli (childhood best friend) Romantic interests Stolas (crush; former transactional sex) Fizzarolli (childhood crush)[5] Verosika Mayday (ex-girlfriend) Enemies Crimson Robo Fizz Striker (former kidnapper) Employees of C.H.E.R.U.B. Employees of D.H.O.R.K.S. Others Cash Buckzo (former ring leader) Barbie Wire (former co-performer) Fizzarolli (former co-performer) Verosika Mayday (rival) Verosika's crew Loo Loo Land employees Loo Loo (former co-worker) Wally Wackford (acquaintance) Goetia Royal Family Octavia (acquainted) Stella (acquainted) Paimon (acquainted; temporary owner) Stolas (childhood friend) Chazwick Thurman (one-night stand) Asmodeus (acquainted) Burnie Burnz (victim) Unnamed therapist[6] Loona's babysitter (acquainted) Emberlynn Pinkle (victim; stalker) Blitzo appearance Blitzo is quite tall for his species, and sports a harlequin-like aesthetic. He has red skin with white burn marks of various sizes that cover parts of his forearms, chest, and his tail, as well as most of the right side of his face. His irises are red and he has a heart-shaped skull symbol on the center of his forehead. Blitzo has fairly broad forearms and hands, and a long narrow head, out of which extends large, curved, black and white striped horns. He has black spines on his head and upper back, as well as on his tail. His tail ends with a triangular point that has a black spot at the tip. He has pointed feet with boot-like heels which are shown to have black on the heels and toe areas. Blitzo wears a tattered slate gray collared coat with red buttons down the breast, black knee-high boots matching the shape of his feet, and elbow-length black fingerless gloves featuring large, rounded yellow decorations on the upper side of them. In "The Full Moon", the yellow decoration on his left glove is infused with his own Asmodean Crystal. Blitzo also wears a red skull charm around his neck. In "Exes and Oohs", Blitzo is shown to wear boxers with horses on them. As shown in "The Full Moon", Blitzo has red gums. blitzo personality Blitzo is a bombastic, big-talking, and sardonic imp. He is high energy and career-focused, having recently started his own company, something that's noted to be rare for an imp to achieve. He is very invested in the company's success and willing to make many personal sacrifices to achieve it. However, despite his enthusiasm to break out of the lowly social position his species is assigned in Hell. He is also, in many ways, wildly unprofessional and scattershot in his methods. Despite his status as his company's sole director, he can frequently behave in ways that are immature, self-absorbed, and even disrespectful towards his employees, affecting their level of respect for him. He is also willing to be manipulative in some questionable ways, sleeping with the married Stolas, initially in order to "borrow" his grimoire, the key element allowing him and his employees to fulfil contracts to assassinate people on Earth. Underneath Blitzo's powerful drive to succeed at all costs, however, is an emotionally troubled imp, one who is dealing with the repercussions of a checkered past, that has left many people he once knew, and is implied to have cared for, hurt and actively bitter towards him. Deep down, covered by his bluster, Blitzo is haunted by these ghosts and makes a habit of running from, rather than facing, his current problems in reaction. He struggles with genuine emotional connection, and appears to crave the idealized healthy relationship dynamics of his married employees, Moxxie and Millie, who he regularly spies on while they're in private, as well as the affection of his surly adoptive daughter, Loona. Blitzo is slightly more at home and focused when on the ground on assassination missions, as he is murder-savvy and can be gleefully sadistic with his targets, having minimal restraint in the more brutal killings. When push comes to shove in high danger and combative situations, Blitzo is also fiercely protective of his friends and family. blitz abilities Animalistic noises - Blitzo has been shown to be able to purr like a cat, being displayed during the two times he is in Moxxie and Millie's bedroom, once in "The Harvest Moon Festival" and once in the non-canon Helluva Boss pilot. Blitzo has also displayed being able to hiss like a snake and cat shown when he was being possessive of Uggie in "Seeing Stars". Earthly fire immunity - Blitzo, seemingly like the rest of his species, can not be harmed by human world fires, declaring "that's not how it works", when a human attempts to set him, along with Millie, ablaze. Prehensile tail - He is shown to be able to support his entire body by hanging himself upside down by his tail as a kid in "The Circus". Weapon proficiency - Blitzo is a sharpshooter and extremely proficient with a variety of weapons. He favors firearms and is often shown brandishing his personal golden percussion pistol. Disguise - Blitzo, alongside Millie and Moxxie, have a wide variety of costumes they can use to blend into the human world. Flexibility - Due to working at his family circus since he was a child, Blitzo shown amazing flexibility and it’s able to help him in battle and missions.

Appearance Moxxie is an imp with red skin and white freckles on his cheeks. His white pointy hair leads up to his curvy black and white striped horns. He also has yellow sclera with black slit pupils.

Moxxie has a long red thin tail with a quadrilateral barb at the end, as well as lanky digitigrade legs ending in what appears to be cloven red hooves, reminiscent of artiodactyls.

Moxxie's usual outfit consists of a navy-black coat with red buttons and white cuffs, black pants a white shirt that has a black turtleneck, a large red bow-tie, and fingerless gloves.

Personality Moxxie is the I.M.P's weapon specialist; and as such, has a vast knowledge of weapons and often brings a variety of them along during jobs.

He is often the most vocal and realistic of the employees regarding the company as a whole despite its dysfunctional environment and is bullied consequently.

He is also shown to be insured about himself since he’s not physically strong since Striker, Lin and Joe was giving him a hard time since they believe physical strength is what makes a person strong.

Moreover, he is an imp who is easily annoyed and rather clumsy, as he trips over their ritualistic book on the way through the portal to the living world.

Despite being a murder-for-hire imp, it seems Moxxie is queasy with unnecessary killing beyond their targets. He also is uncomfortable with the idea of killing targets who have families, and attempts to give people second chances, as seen in "Murder Family".

Moxxie is also shown to have a comical side, as when he talks about killing an entire family, he claims it might be alright if it was just a shitty dad or a mob family, saying "That's understandable" in an accent.

When finding out Blitzo used to date Verosika Mayday, he asked if she had suffered blindness or brain damage, implying that a pop star such as her wouldn't usually date Blitzo unless they had some form of mental disability.

When intoxicated, he loses all common sense and becomes quite delusional, as shown when he asks Millie why she has "four heads", and high-fived her instead of grabbing her hand straightaway. He also is shown to become increasingly flirtatious with her when drunk.

Abilities Earthly fire immunity - As shown in "Unhappy Campers", Moxxie is completely unharmed by the effects of human world fires. Skillset Musical talent - Moxxie is a gifted singer and guitar player. Bilingualism - In addition to English, Moxxie is also fluent in a little Yiddish. Acrobatics - Moxxie is nimble and agile in terms of fighting, as he swiftly dodged all the arrows shot at him while swinging away on a strand of rope to intervene in Keenie and Millie's fighting. Songwriting - Moxxie is able to compose music, having written "Oh, Millie" in honor of his wife. Weapon proficiency - Moxxie is proficient in the use of several weapons, most especially sniper rifles. Disguise - Moxxie can utilize multiple outfits to pass on Earth. Cooking - Moxxie is shown to be good at cooking. Mox (by Millie and his father) MoxMox (by Millie) M (by Blitzo) Little One (by Striker and Coco) Little Fella/Dude (by Striker) Moxxie Poxxie (by Chazwick Thurman) Old Man (by Octavia) Queer Boy (by an unnamed biker) Little Twink (by Barbie Wire) Cupcake Husband (by Sallie May) Moxxine (human persona; "Unhappy Campers")

Appearance Millie is a short imp with red skin and a long devilish tail. She has a pair of thin white-striped black horns and short messy, bob cut-styled charcoal hair with bangs. Her eyes have yellow sclera and long, thick eyelashes protruding from them, with a small beauty mark under the right eye. Her front teeth have a gap as well.

She also has a black heart tattooed on her right shoulder, and makeup which consists of shimmering dark red eyeshadow, thick black mascara, and black lipstick on her lips. She also has two white spots on her upper right arm, one on her upper left leg, two on her tail, and one on the tip of her tail.

Millie's attire is all-black with a tint of yellow, which consists of a black choker around her neck, a cold-shoulder black crop-top with the straps being held by two golden-yellow buttons, black fingerless gloves, black torn denim-pants and black toeless footwear, which exposes her hoof-like toes.

Pilot In the pilot, Millie's appearance was nearly the same, only her skin was paler and she had a white patch in her hair.

Personality Millie is a very lively and cheerful individual. Often with a smile on her face and rarely standing still, she is a clear extrovert and is not afraid to speak her mind. This is regardless to whether it's expressing her excitement or flipping off a co-worker.

As the bruiser for I.M.P, she is shown to enjoy her job. Her meek exterior appearance belies a tough and very violent skillset. This is highlighted during a conversation Millie once had with her mother and sister. According to Moxxie, she is aggressive in "the sack" as well as her job.

In "Murder Family", she appeared to be very unsympathetic about killing a possibly innocent target, only caring if it was what their client wants, showcasing her dedication to her work, and her ruthlessness.

Despite this, she cares very much about her husband and her family. She and Moxxie absolutely adore each other, acting very affectionate and protective of one another.

She has a childlike fondness of Loo Loo Land, triggered by familial memories of going there as a child, and gets easily excited by all the merchandise.

Millie will become vicious and violent whenever someone harms Moxxie, to the point of going feral. Her violent streaks can often result in her getting carried away to the point of mindlessly attacking a perceived target, allowing her rage to override common sense, this is evidenced by her mother’s scolding her for allowing herself to be overcome with rage when she fought Striker. These rage states may leave Millie vulnerable to a more skilled opponent, as showcased by Striker incapacitating Millie in spite of him being ambushed by Millie.

Furthermore, she is also shown to be somewhat defensive of her work, expressing annoyance whenever anyone implies that freelance work doesn't pay well.

In "Unhappy Campers" it is revealed that she has some issues about how she sees herself, confessing how she sometimes does not feel appreciated enough and how she wants to be seen more than just a "killing machine", stating how it feels nice to feel important and hear the cheers and applause of people every once in a while rather than the occasional screams of agony from her victims.

Earthly fire immunity - As shown in "Murder Family", Millie is completely unharmed by the effects of human world fires. Skillset Millie's knife Millie's knife 1/2 Weapon proficiency - Millie is skilled at using a melee weapons, such as a giant battleaxe, to eliminate targets. Like her husband, she's also adept at using firearms, and she can also create makeshift weapons on the fly, such as when she made a Molotov cocktail to throw at the Catfish Monster. Closed combat - Millie is highly adept at close combat in terms of raw strength, she is able to dismember armed human and eldritch opponents in hand-to-hand combat, being strong enough to force the jaws of a building sized monster open, or crush a human's skull with her thighs. Her actual close combat tactical skills are questionable, as she has been defeated by skilled or advantageously positioned opponents in melee combat on several occasions. Swimming proficiency - She is seen to be adept at swimming as shown in "Spring Broken". Volleyball-playing - Millie has proficient skills in volleyball, allowing her to make a perfect strike despite fracturing a camper's skull. Banjo-playing - Millie has some experience with playing the banjo considering that she was raised in Wrath Ring in a farmlands. Guitar-playing - In addition to her banjo music, she can play guitar music. Drum-playing - Talented in music, Millie can play the set of drums like a professional. Juggling - Millie was able to juggle five axes during her performance in Camp Ivannakummore. Singing - Like Moxxie, she has a habit of singing whenever she gets very excited. Driving - Millie has a driver skills that is essential for her work, and can even drive aggressively when she crashed into the wedding between Moxxie and Chazwick Thurman. Intelligence - She has some level of intelligence. In "Mission: Antarctica," she took a closer look at a seal's corpse, examining the marks on its body and identifying them as non-bullet-inflicted scratches and bite marks, allowing her to deduct that the seal wasn't running towards her, Blitzo, and Moxxie, but was running away from whatever attacked it. She even possessed some knowledge regarding Blitzo's Asmodean Crystal, saying that it shouldn't be forced but "treated right."

Information True Name Mildred Knolastname Nicknames Millie Angel of Death (by Moxxie) Mills (by Blitzo, Moxxie, and Sallie May) M (by Blitzo) Millie Billie (by Blitzo) Pumpkin Spice (by her dad) Old Lady (by Loona) Stupid beard (by Crimson) Millerd Realboy (human persona; "Unhappy Campers") Prissy Miss (by Sallie May) Likes Murder The I.M.P commercial jingle Spending time with her loved ones Spending time with Moxxie Spending time with her sister Going to Loo Loo Land "Thing?" plushes The Harvest Moon Festival Going to Ozzie's People praising her instead of fearing her Collecting knives[1] Dislikes Anyone insulting/hurting Moxxie People discrediting her job as a freelancer Humans and their "nasty secrets" The Cherubs' hypocrisy Being banned from The Pain Games Chazwick Thurman Moxxie not believing in her Her parents turning a blind eye to her sister's murders Being hit on

Species Imp Demon Gender Female Age ~27 (Hell years)[note 1] Abilities Earthly fire resistance Weapon proficiency Closed combat Occupation Assassin at I.M.P Moxxie (husband) Crimson (father-in-law) Unnamed mother-in-law Lin (mother) Joe (father) Sallie May (younger[2] sister) Three unnamed brothers[3] Unnamed sibling-in-law[4] Friends Blitzo (boss) Romantic interests Moxxie (husband) Chazwick Thurman (ex-boyfriend) Enemies Crimson Crimson's Mafia Chazwick Thurman Employees of C.H.E.R.U.B Employees of D.H.O.R.K.S. Striker Others Loona (co-worker) Goetia Royal Family (acquaintance) Stolas Octavia Verosika Mayday (temporary rival; "Spring Broken" only) Verosika's crew Staff of Ozzie's (acquaintance) Asmodeus Fizzarolli Loo Loo (acquaintance) Catfish Monster (victim) Crimson's Mafia (victims) Counselor Jimmy (accidental victim)

Appearance Current Blitzo is quite tall for his species, and sports a harlequin-like aesthetic. He has red skin with white burn marks of various sizes that cover parts of his forearms, chest, and his tail, as well as most of the right side of his face. His irises are red and he has a heart-shaped skull symbol on the center of his forehead.

Blitzo has fairly broad forearms and hands, and a long narrow head, out of which extends large, curved, black and white striped horns. He has black spines on his head and upper back, as well as on his tail. His tail ends with a triangular point that has a black spot at the tip.

He has pointed feet with boot-like heels which are shown to have black on the heels and toe areas.

Blitzo wears a tattered slate gray collared coat with red buttons down the breast, black knee-high boots matching the shape of his feet, and elbow-length black fingerless gloves featuring large, rounded yellow decorations on the upper side of them. In "The Full Moon", the yellow decoration on his left glove is infused with his own Asmodean Crystal. Blitzo also wears a red skull charm around his neck.

In "Exes and Oohs", Blitzo is shown to wear boxers with horses on them.

As shown in "The Full Moon", Blitzo has red gums.

Young in his youth it is shown that Blitzo lacked the white blotches on his body that he has in adulthood. He also lacked the black spines on his head and upper back, as well as the two stripes near the end of his tail and tail spines that he has as an adult.

As a teenager, he wore braces.

Personality Blitzo is a bombastic, big-talking, and sardonic imp. He is high energy and career-focused, having recently started his own company, something that's noted to be rare for an imp to achieve.

He is very invested in the company's success and willing to make many personal sacrifices to achieve it. However, despite his enthusiasm to break out of the lowly social position his species is assigned in Hell. He is also, in many ways, wildly unprofessional and scattershot in his methods.

Despite his status as his company's sole director, he can frequently behave in ways that are immature, self-absorbed, and even disrespectful towards his employees, affecting their level of respect for him.

He is also willing to be manipulative in some questionable ways, sleeping with the married Stolas, initially in order to "borrow" his grimoire, the key element allowing him and his employees to fulfil contracts to assassinate people on Earth.

Underneath Blitzo's powerful drive to succeed at all costs, however, is an emotionally troubled imp, one who is dealing with the repercussions of a checkered past, that has left many people he once knew, and is implied to have cared for, hurt and actively bitter towards him. Deep down, covered by his bluster, Blitzo is haunted by these ghosts and makes a habit of running from, rather than facing, his current problems in reaction.

He struggles with genuine emotional connection, and appears to crave the idealized healthy relationship dynamics of his married employees, Moxxie and Millie, who he regularly spies on while they're in private, as well as the affection of his surly adoptive daughter, Loona.

Blitzo is slightly more at home and focused when on the ground on assassination missions, as he is murder-savvy and can be gleefully sadistic with his targets, having minimal restraint in the more brutal killings. When push comes to shove in high danger and combative situations, Blitzo is also fiercely protective of his friends and family.

Abilities Blitzo fire Blitzo's resistance to Earth fire

Animalistic noises - Blitzo has been shown to be able to purr like a cat, being displayed during the two times he is in Moxxie and Millie's bedroom, once in "The Harvest Moon Festival" and once in the non-canon Helluva Boss pilot. Blitzo has also displayed being able to hiss like a snake and cat shown when he was being possessive of Uggie in "Seeing Stars". Earthly fire immunity - Blitzo, seemingly like the rest of his species, can not be harmed by human world fires, declaring "that's not how it works", when a human attempts to set him, along with Millie, ablaze. Prehensile tail - He is shown to be able to support his entire body by hanging himself upside down by his tail as a kid in "The Circus". Skillset Weapon proficiency - Blitzo is a sharpshooter and extremely proficient with a variety of weapons. He favors firearms and is often shown brandishing his personal golden percussion pistol. Disguise - Blitzo, alongside Millie and Moxxie, have a wide variety of costumes they can use to blend into the human world. Flexibility - Due to working at his family circus since he was a child, Blitzo shown amazing flexibility and it’s able to help him in battle and missions.

True Name Blitzo Buckzo[1] Nicknames Sir (by Moxxie, Millie, and Striker) Blitzy (by Stolas and Striker) My Little Imp (by Stolas) Fuck Stain (by Verosika Mayday) B (by Millie) Boss man (by Striker) Son (by his father) Boy (by his father) Little Devil (by Martha) Darling (by Stolas) Mr. O (by the St. An's nurse) Rodeo Clown (by Striker) Bingo (by Dr. Somna) My Man (by Vortex) Dick-swinging boss (by Sallie May) Buddy (by Fizzarolli) Peanut-head (by Collin) Fuckwad (by Verosika) Blitzy-kun/Daddy/Master/My Demon Prince (by Emberlynn Pinkle) Chupa-ca-dupra (self-proclaimed) Likes Murder Blood Voyeurism (of Moxxie and Millie) Babying Loona Horses Pirates (as a kid) Drawing Cheese and hot sauce "Mustang Dong" song Starting his own circus (formerly) Games The Pain Games Hanging out with Fizzarolli Trying to reconnect with Barbie Stealing booze from his dad (as a kid) Pointing out people's flaws Dislikes Himself Criticism Anything complicated Being looked down on Stolas's explicit advances Stolas' wrath Doing bodyguard work Anyone else having had sex with both Moxxie and Millie People pronouncing the "o" in his name His office walls getting destroyed Anyone flirting with Loona Fizzarolli living out his childhood dream of becoming a successful performer His twin sister wanting nothing to do with him The idea of I.M.P going out of business The "Better than Blitzo" succubus Emberlynn Pinkle Sexuality Pansexual[2] Characteristics Species Imp Demon Gender Male Abilities Cooking Night vision Weapon mastery Earthly fire resistance Driving efficiency Closed and ranged combat Status Active Professional status Occupation Assassin Founder of I.M.P Bodyguard (temporarily) Stolas' bodyguard Fizzarolli's bodyguard Loo Loo Land clown (formerly) Circus performer (formerly) Student (formerly; dropped out)[3] Relationships Family Loona (adoptive daughter) Barbie Wire (twin[4] sister) Cash Buckzo (father) Unnamed mother Friends Employees of I.M.P (co-workers) Moxxie (former cellmate) Millie Loona (receptionist) Millie's parents Fizzarolli (childhood best friend) Romantic interests Stolas (crush; former transactional sex) Fizzarolli (childhood crush)[5] Verosika Mayday (ex-girlfriend) Enemies Crimson Robo Fizz Striker (former kidnapper) Employees of C.H.E.R.U.B. Employees of D.H.O.R.K.S. Others Cash Buckzo (former ring leader) Barbie Wire (former co-performer) Fizzarolli (former co-performer) Verosika Mayday (rival) Verosika's crew Loo Loo Land employees Loo Loo (former co-worker) Wally Wackford (acquaintance) Goetia Royal Family Octavia (acquainted) Stella (acquainted) Paimon (acquainted; temporary owner) Stolas (childhood friend) Chazwick Thurman (one-night stand) Asmodeus (acquainted) Burnie Burnz (victim) Unnamed therapist[6] Loona's babysitter (acquainted) Emberlynn Pinkle (victim; stalker)

Information Nicknames Loony/Loony Toony (by Blitzo) Dear (by Blitzo) My Baby (by Blitzo) Sweetie (by Blitzo) Honey (by Blitzo) Little Missy (by Blitzo) Dear Furry (by Loopty Goopty) Loonypoo (in Blitzo's contacts) Hellhound (by Millie) Tuna (by Dr. Somna) Lunatic Loona (by Vikki) Loon (by Vortex) Sour Cream (by Beelzebub) Mutt (by Cletus) Likes Hanging out with Blitzo (sometimes) Drinking Smoking Her phone Ridiculing Moxxie Reading magazines Sleeping Hanging out with Vortex Dislikes Working Blitzo babying her Being referred to as just I.M.P's hellhound Taking medicinal shots Beelzebub and Vortex's relationship Beelzebub oversharing her experiences Sexuality Bisexual[1] Characteristics Species Hellhound Demon Gender Female Age 22[2] (Hell years) Abilities Driving Superhuman smell Human disguise Hitman efficiency Status Active Professional status Occupation Receptionist Book keeper (formerly) Relationships Family Blitzo (adoptive father) Barbie Wire (adoptive aunt) Unnamed adoptive grandmother Cash Buckzo (adoptive grandfather) Friends Vortex Esme Two unnamed hellhounds Romantic interests Vortex (crush) Unnamed male hellhound (crush) Enemies Employees of D.H.O.R.K.S. Employees of C.H.E.R.U.B Others Employees of I.M.P (co-workers) Blitzo (boss) Moxxie Millie Millie's parents (acquainted) Striker (acquainted) Beelzebub (acquainted) Goetia Royal Family (acquainted) Stolas Octavia Hellhound Adoption Center lady (former caretaker) Unnamed babysitter (formerly)

Appearance Loona is a hellhound with a wolf-like appearance. She has a pointed, dog-like muzzle with sharp and pointy teeth, and a dark grey nose. Her eyes have red sclera, white irises and slit-like pupils, and she wears grey eyeshadow and black winged-eyeliner for makeup.

Her fur is white with grey countershading encircling her face, grey patches on her shoulders, and long, voluminous silver hair swept to the side to reveal her dark grey ears; the left of which is pierced with two small, black hoop-piercings, while the right is ragged. She has a large, dark grey bushy tail with white on the underside. She also has a piercing on her right eyebrow with a black hoop for jewelry.

She is the tallest and the only non-imp member of I.M.P.

Her outfit features a large, spiked black choker around her neck. Her tattered grey, off-the-shoulder crop-top is held up at the neckline by a series of crisscross spaghetti-straps that form an inverted pentagram. She also wears a set of black shorts that are tattered at the hems, with a white crescent moon detail on the right side.

Loona also accessorizes with both black fingerless gloves and black thigh-high toeless stockings, with her black claws protruding due to her digitigrade stance.

Teenager As a teenager, she appears very largely similar to her current appearance, except she had more hair on her head that was messier, and the spot where her right ear is ragged as an adult used to have two black hoop earrings in it just like her left ear, implying it was possibly ripped out that way.

She also wore a different outfit back then; while she still wore her choker and gloves, she instead wore an off-the-shoulder dark red sweater with a black skull on the front, along with waist-length black distressed toeless stockings.

Human Disguise Loona's human disguise is greatly similar to her hellhound form, albeit now she takes on the appearance of a goth teenager. Her eye colors are inverted, as she has white sclera with red irises and her navel is now exposed, which was absent in her hellhound form.

She shrinks down from her demon form, appearing to be of average height compared to most humans in this form and somewhat slimmer than normal.

She retains the same outfit as before, but with the addition of black thigh-high socks and high-top sneakers and black lipstick. Her choker also loses the spikes, and in place of her torn right ear, she now has two earrings on each ear. Her head is shaved on the right side.

Personality Loona is a cynical and choleric young-adult Hellhound, who was adopted from an orphanage by Blitzo when she was nearing eighteen years of age. Loona is lazy and shows little interest in matters that are going on around her. She also has a short-fuse temper and is often rude and apathetic toward her colleagues, particularly Moxxie, though her ire seems otherwise indiscriminate. When not looking at her phone, Loona is usually scowling at anyone in view.

Although, Blitzo has placed her in an active team member role at I.M.P, she is undisciplined and doesn't have much of a work ethic. Among her many anti-social tendencies, Loona has been known to sleep and drink while at work, and hang up on people at her receptionist post.

Although, Loona goes to great lengths to maintain an outwardly apathetic attitude, her troubled and isolated upbringing appears to have made her socially awkward and she admits, in a moment of flustered vulnerability upon meeting another Hellhound, that she does not have any friends. When trying to interact with people she does actually want to connect with, she stumbles over her words and worries over her appearance, demonstrating that she has little experience socializing within her peer group.

Loona also often shows flashes of a somewhat friendlier attitude towards Blitzo, usually as he enables and defends her worst behaviors. Although she intentionally tries to maintain emotional distance from him, she is also shown to appreciate Blitzo's sense of humor, especially if it's at Moxxie's expense, and she begins to see him as something of a father figure, at one point slipping up and almost referring to him as “dad” - much to Blitzo's delight. Despite how she feels about Blitzo, she acknowledges him trying his best, and knows deep down, as a father, he cares for her.

When she can be moved to do so, Loona is a fierce addition to the I.M.P team, as she is intelligent, logical, resourceful, and street smart.

Abilities Human Disguise - Loona can take on a convincing human appearance to disguise herself in the living world. It can be used anywhere and at any time, including in hell as shown in "The Full Moon". Superhuman Smell - Loona can detect and identify specific individuals by scent, which appears as a red aura around their bodies. She can also track down targets by smelling names on a list, as she demonstrated in "Spring Broken". However it is shown to have limits, as shown in "Seeing Stars" that due to L.A.'s air pollution, she couldn't pick up the scent of where Octavia was. Inhuman Strength - In "The Full Moon", Loona was able to out-strength, wrestle, and even pin the cherubs' battle mechs with no problem. Skillset Weapon Mastery - Loona has been shown to be proficient in the use of both firearms and melee weapons, as seen when Millie and Loona were attacking D.H.O.R.K.S.' staff and in I.M.P's standoff in the former's headquarters. Combat Skills - As a hellhound, Loona boasts the agility and instincts of a wolf. She can rip an opponent open with her paws or her teeth, and she has the jaw strength to sever an opponent's head on impact. In both her human disguise and hellhound form, she also uses a variety of kicks. Driving - In "Queen Bee" Loona drives the I.M.P van to take Blitzo home. Spellcasting - She is proficient in casting portal spells with Stolas' grimoire.