Loona

NICKNAMES: Loony/Loony Toony (by Blitzo), Dear (by Blitzo), My Baby (by Blitzo), Sweetie (by Blitzo), Little Missy (by Blitzo), Dear Furry (by Loopty Goopty), Loonypoo (in Blitzo's contacts), Hellhound (by Millie), Tuna (by Dr. Somna), Lunatic Loona (by Vikki), Loon (by Vortex), Sour Cream (by Beelzebub)

LIKES: Hanging out with Blitzo (sometimes), Drinking, Smoking, Her phone, Ridiculing Moxxie, Reading magazines, Sleeping, Hanging out with Vortex

DISLIKES: Working, Blitzo babying her, Being referred to as just I.M.P's hellhound, Taking medicinal shots, Beelzebub and Vortex's relationship, Beelzebub oversharing her experiences

SPECIES: Hellhound Demon

GENDER: Female

AGE: 22

ABILITIES: Driving, Superhuman smell, Human disguise, Hitman efficiency

OCCUPATION: Receptionist, Book keeper

FAMILY: Blitzo (adoptive father), Barbie Wire (adoptive aunt), Blitzo's mother (adoptive grandmother), Cash Buckzo (adoptive grandfather)

FRIENDS: Vortex, Octavia, Esme, Two unnamed hellhounds

ROMANTIC INTERESTS: Vortex (crush), Unnamed male hellhound (crush)

ENEMIES: Employees of D.H.O.R.K.S.

OTHERS: Employees of I.M.P (co-workers), Millie's parents (acquainted), Striker (acquainted), Beelzebub (acquainted), Goetia Royal Family (acquainted), Stolas, Octavia, Hellhound Adoption Center lady (former caretaker), Unnamed babysitter (formerly)

Loona is the receptionist of I.M.P, the adoptive daughter of Blitzo, and one of the main protagonists of Helluva Boss.

On rare occasions, she joins the rest of the I.M.P gang during their missions on Earth.

The Immediate Murder Professionals, abbreviated as I.M.P, is a startup assassination business within Hell seen in Helluva Boss. The founder/CEO is Blitzo, and their office is located in the seventh floor of a condemned company building. The company offers the unique service of eliminating living targets still on Earth as a form of settling the unfinished business of Hell's sinner residents who were humans on Earth before they died and went to Hell. This is done through the use of Stolas's Grimoire that opens portals to Earth, allowing the assassins access to their human targets. It was founded by Blitzo and is run by him along with his employees, consisting of fellow Imps, such as Moxxie and Millie, as well as his Hellhound daughter, Loona. While they do not accept contracts unless the targets are in the living world, they may accept special requests either if enough money is offered or they get to kill someone; an example of this is shown when Stolas hired them as bodyguards in order to safely visit Loo Loo Land with his daughter and they got to kill several would-be assassins targeting Stolas. MEMBERS: Blitzo (founder and assassin), Millie (assassin), Moxxie (assassin and weapons expert), Loona (receptionist and book keeper)

Loona is a hellhound with a wolf-like appearance. She has a pointed, dog-like muzzle with sharp and pointy teeth, and a dark grey nose. Her eyes have red sclera and white irises, and she wears grey eyeshadow and black winged-eyeliner for makeup.

Her fur is white with grey countershading encircling her face, grey patches on her shoulders, and long, voluminous silver hair swept to the side to reveal her dark grey ears; the left of which is pierced with two small, black hoop-piercings, while the right is ragged. She has a large, dark grey bushy tail with white on the underside. She also has a piercing on her right eyebrow with a black hoop for jewelry.

She is the tallest and the only non-imp member of I.M.P.

Her outfit features a large, spiked black choker around her neck. Her tattered grey, off-the-shoulder crop-top is held up at the neckline by a series of crisscross spaghetti-straps that form an inverted pentagram. She wears also a set of black shorts that are tattered at the hems, with a white crescent moon detail on the right side.

Loona also accessorizes with both black fingerless gloves and black thigh-high toeless stockings, with her black claws protruding due to her digitigrade stance.

Loona's human disguise is greatly similar to her hellhound form, albeit now she takes on the appearance of a goth teenager. Her eye colors are inverted, as she has white sclera with red irises and her navel is now exposed, which was absent in her hellhound form. She shrinks down from her demon form, appearing to be of average height compared to most humans in this form and somewhat slimmer than normal.

She retains the same outfit as before, but with the addition of black thigh-high socks and high-top sneakers and black lipstick. Her choker also loses the spikes, and in place of her torn right ear, she now has two earrings on each ear. Her head is shaved on the right side.

Loona is a cynical and choleric young-adult Hellhound, who was adopted from an orphanage by Blitzo when she was nearing eighteen years of age. Loona is lazy and shows little interest in matters that are going on around her. She also has a short-fuse temper and is often rude and apathetic toward her colleagues, particularly Moxxie, though her ire seems otherwise indiscriminate. When not looking at her phone, Loona is usually scowling at anyone in view.

Although, Blitzo has placed her in an active team member role at I.M.P, she is undisciplined and doesn't have much of a work ethic. Among her many anti-social tendencies, Loona has been known to sleep and drink while at work, and hang up on people at her receptionist post.

Although, Loona goes to great lengths to maintain an outwardly apathetic attitude, her troubled and isolated upbringing appears to have made her socially awkward and she admits, in a moment of flustered vulnerability upon meeting another Hellhound, that she does not have any friends. When trying to interact with people she does actually want to connect with, she stumbles over her words and worries over her appearance, demonstrating that she has little experience socialising within her peer group.

Loona also often shows flashes of a somewhat friendlier attitude towards Blitzo, usually as he enables and defends her worst behaviors. Although she intentionally tries to maintain emotional distance from him, she is also shown to appreciate Blitzo's sense of humor, especially if it's at Moxxie's expense, and she begins to see him as something of a father figure, at one point slipping up and almost referring to him as “dad” - much to Blitzo's delight. Despite how she feels about Blitzo, she acknowledges him trying his best, and knows deep down, as a father, he cares for her.

When she can be moved to do so, Loona is a fierce addition to the I.M.P team, as she is intelligent, logical, resourceful, and street smart.

Abilities:

Human Disguise - Loona can take on a convincing human appearance to disguise herself in the living world.

Superhuman Smell - Loona can detect and identify specific individuals by scent, which appears as a red aura around their bodies. She can also track down targets by smelling names on a list, as she demonstrated in "Spring Broken". However it is shown to have limits, as shown in "Seeing Stars" that due to L.A.'s air pollution, she couldn't pick up the scent of where Octavia was.

Skillset:

Weapon Mastery - Loona has been shown to be proficient in the use of both firearms and melee weapons, as seen when Millie and Loona were attacking D.H.O.R.K.S.' staff and in I.M.P's standoff in the former's headquarters.

Combat Skills - As a hellhound, Loona boasts the agility and instincts of a wolf. She can rip an opponent open with her paws or her teeth, and she has the jaw strength to sever an opponent's head on impact. In both her human disguise and hellhound form, she also uses a variety of kicks.

Driving - In "Queen Bee" Loona drives the I.M.P van to take Blitzo home. Spellcasting - She is proficient in casting portal spells with Stolas' grimoire.

Blitzo is Loona's adoptive father and boss, having been adopted by Blitzo when she was, according to herself, "almost 18". Loona has been shown to be conflicted in her feelings towards Blitzo, as evidenced by her rebellious streaks and external "aloofness" towards some of her father's requests, which have at times become extremely hostile if she is pressured by Blitzo to take her responsibility's seriously. On the other hand, she has been shown to be receptive towards Blitzo, appearing to subtly appreciate his actions, although she rarely visibly shows this, such as when she almost calls Blitzo "dad", before cutting herself off.

As an employee, she has been shown to be generally compliant with orders, however she has shown a major tendency to delay her response times, such as being very slow to react to Blitzo's call for help in "The Harvest Moon Festival". If her temper has been frayed, she has been shown to ignore instructions or otherwise not perform her job, such as her allowing Octavia to sneak into Blitzo's office without interrogating her or raising an alarm. However if a situation is serious enough, Loona will perform an instructed task immediately without hesitation.

"Queen Bee" shows Loona and Blitzo's relationship in a more positive light after Loona calls Blitzo to take her home from Beelzebub's party, only to change her mind and decide to give it another try, convincing Blitzo to join too. While Blitzo is challenging Beelzebub to a drinking contest, Loona proudly calls Blitzo her dad, and when she realizes he's dangerously wasted, she takes him home and comforts him when he asks her if she will be with him so he doesn't die alone, calling him "dad" in a soothing tone.

When Blitzo is taking Loona to get a vaccine, he tries to keep her calm and comforts her, which Loona seems to like because more than once she smiles at him and allows herself to be held in his arms. However, when she sees the needle she goes crazy and ends up attacking her father.

Moxxie is one of Loona's colleagues. They appear to strongly dislike each other, Loona will often insult Moxxie regarding his weight, sexual performance and his marital status. She also seems to enjoy seeing Moxxie suffer and is supportive of any attempts by Blitzo to tease Moxxie.

She has shown some willingness to help him with work, such as when he was struggling with the idea of killing an "innocent family". Loona came up with sinful backstories for the family to help Moxxie complete the task.

In "Seeing Stars", Moxxie was responsible for convincing Blitzo to attempt to stand up to Loona and order her to take her work more seriously.

Millie is one of Loona's colleagues. They both dislike each other, the root of their animosity stems primarily from Loona's insults towards Moxxie, however Millie has expressed negative opinions towards Loona due to her status as a hellhound, which likely further denigrates Loona.

However if the situation calls for it, they can work very well together, this is best evidenced in "Truth Seekers", where Loona does show her own form of awkward concern when Millie cries after Moxxie is captured along with Blitzo by Agent One and Two and tries to warn her that going after them was going to be dangerous.

Moxxie and Millie are husband and wife.

Loona met Vortex through Blitzo's rivalry with Verosika and immediately became smitten with him. Her attraction to him makes her awkward, but that doesn't stop them from forming a connection in a short span of time. Vortex treats her in a friendly manner, and finds some of her actions cute or funny, as shown from his joke of recreating her introduction to him.

Vortex turned down Loona's romantic overtures, but the two became friends, as Vortex didn’t mind her company and didn’t view her (or her loyalty to Blitzo) in the same negative views as his employer.

It was shown in "Ozzie's" that the pair are still friends, as Loona had left a note on her door telling Blitzo she was hanging out with Vortex at a party.

Upon meeting Loona, Princess Bee (Beelzebub) immediately developed a liking to her and declared her "[Bee]'s new favorite person" albeit she also stated Loona was "freaky". When Bee and Vortex were trying to tell Loona about Blitzo's behavior at the party the two offended each other, with Bee calling Loona "Sour Cream", and nearly started to fight until Loona, not wanting to endanger her friendship with Vortex, relented and went to check on Blitzo. When Loona was out of sight, Bee apologized to Vortex and voiced her concerns about Blitzo and Loona, hoping everything worked out for them.

Loona lives in Hell. Hell is the supernatural realm of demons. It is inhabited by a population of indigenous hellborn: entities that were born in Hell, and sinners: Humans who have died and have had their souls sent to Hell.

The atmosphere is presented as perpetually choleric, disorderly, and noxious, though capable of supporting carbon-based lifeforms. Hell's geography is divided into Seven Rings, as first revealed by the lyrics in "You Will Be Ok". Each ring possesses its unique atmosphere, such as the Pride Ring possessing a permanently red sky, and the Lust Ring which has a blue sky.

Hellborn demons have the ability to traverse across any of the rings, made easily accessible via an extensive elevator network, whereas sinner demons are confined to the top-most ring, the Pride Ring, by methods and reasons unknown.

Hell's society is incredibly chaotic due to the unstable and hostile disposition of its populace. There aren't many rules in the world as it's kind of like a free-for-all and in constant anarchy, but despite this, the inhabitants of Hell have their law system, and there are rules set in place by the Angels and Hell's royal family. The realm also appears to be capable of providing and maintaining rudimentary public services, evidenced by the appearance of firefighters in the episode "Murder Family" of Helluva Boss.

Within Hell's civilization, there exists a crude form of hierarchy defined by power, with all of Hell being ruled by a king: the fallen angel Lucifer Morningstar, whose daughter and heir apparent is Princess Charlie.

The levels of Hell's hierarchy are broken up from top-to-bottom as follows:

Lucifer Morningstar - The King of Hell Charlie Morningstar - The Princess of Hell, heir apparent to Hell's throne The Seven Deadly Sins The Ars Goetia - Hellborn Demons with royal status, including Prince Stolas Overlords - Sinners who wield considerable power/influence in the Pride Ring Sinners - Demons who were once humans on Earth, having sinned were damned to Hell Hellborn demons - Succubi, Incubi, and other species of demons native to Hell Imps and Hellhounds - The bottom of Hell's society