Kyubey

Despite appearing and sounding somewhat human, Kyubey is an Incubator and has no personal understanding of human emotion. Despite appearing as an individual, Kyubey and the rest of the Incubators do not seem to have a distinct sense of self. On the occasions where a Kyubey is killed, another will step out and continue to converse as if nothing had occurred.The Incubators are an emotionless race, but seek to exploit the thermodynamics-violating emotions of the human race to produce energy

Kyubey is a creature who makes contracts with young girls to turn them into "magical girls" so that they can fight witches. In this process, the girl makes a wish and Kyubey grants it, but in return, the girl's soul is put in a small gem, which is also the source of their magic. If destroyed, the magic will disappear and the girl will die. If it is corrupted with darkness from grief, the gem will turn into a grief seed and the girl will turn into a witch. This is the ultimate fate of all Magical girls.

Kyubey is a small, cat-like creature. It has white fur and four ears, one pair representing the average cat and the other similar to those of a rabbit's. It has red eyes and golden rings around its long ears. At the bottom of the ears, it appears that it is separated into three, along with a pink-white fade and three red ovals.

Kyubey is the one who gives birth to Soul Gems and Magical Girls. Once a girl makes a contract with Kyubey, the Soul Gem will be summoned.

Kyubey can use telepathy to contact Magical Girls or girls Kyubey sees potential in.

The teadrop-like on Kyubey's back is actually a hole that they can open with it to eat Grief Seeds to prevent the hatch of Witches.

Kyubey can cause pain to Magical Girls simply by touching their Soul Gems. Once Kyubey is killed, a replacement by

another Incubator of type will occur.

Kyubey can teleport.

Kyubey is shown to be capable of showing other Magical Girls the past of a Magical Girl or even the world's history.

Kyubey also has a large memory that allows him to keep records of the last time any Magical Girl ever defeated a Witch or even a Familiar.

Homura dislikes Kyubey to no end. No matter the timeline, she will always attempt to kill him and prevent Kyubey to form contacts with Madoka and to a lesser degree with Sayaka. Kyubey usually comes to Homura whenever there is something new he has discovered or wants to talk to someone aside of Madoka.Kyubey does not usually explain in much detail what it is like to be a magical girl or how it works, she only manipulates the girls by telling them only the compromising part of the wish in exchange for becoming magical girls, He never tells the bad part as their destiny or even tells them that the soul gem is literally their souls.