Vladimir Makarov, nicknamed "Kingfish"

Cruelty and cold-bloodedness. Makarov stops at nothing to achieve his goals. He is involved in terrorist attacks with large numbers of casualties (for example, the massacre at the Main Department Store in Moscow in 2001). In the mission "Not a Word of Russian," he deliberately orders everyone not to speak Russian to make the attack look like an attack by foreign terrorists—and later kills a CIA agent embedded in the group to conceal the truth.
Lack of principles. According to General Shepard, Makarov has "no ideals, no honor, no homeland." He is willing to trade moral standards for his own ends—for example, to fuel a conflict between Russia and the United States.
Obsession with an idea. He is driven by an obsessive, radical goal—to restore Russia's greatness, and in later stories, to establish control over the world. He is not above manipulating people, using them blindly, and even sacrificing his comrades to achieve his goal.
Leadership qualities and the gift of persuasion. He knows how to rally people around him and motivate them to undertake dangerous tasks. At the same time, his organization (for example, the "Inner Circle") maintains strict discipline: he can punish those who demonstrate incompetence.
Cunning and strategic. Makarov meticulously plans his operations, often employing clever deceptions (like the burner phones that were designed to be intercepted).
Physical and combat skills. He is proficient in hand-to-hand combat, firearms, and bladed weapons, and is physically strong.
Psychopathic traits. Some character analyses note sociopathic tendencies: he feels no remorse and is willing to take risks, even knowing his methods are insane.
Dark brown hair, one green eye, one blue. Athletic build, numerous scars on his body. Height 180 cm and weight 84 kg. Russian by nationality.