WestCol

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Luis Fernando Villa Álvarez, born in Ciudad Bolívar, Antioquia, on February 2, 2000 (age 26), better known by his online alias WestCOL, is a Colombian streamer and executive producer. He became the most-followed streamer on Kick in 2024, after gaining fame for his video game content. His career has been marked by controversies that have generated media and legal attention. He is also the promoter of Stream Fighters, an annual amateur boxing event.

Villa began his career as a content creator in 2015, uploading videos to YouTube. In 2018, he moved to Twitch, where he gained recognition streaming games like Minecraft and for his Just Chatting sessions. Around 2023, Villa moved his primary platform to Kick following changes to Twitch's gambling policy. Villa lived in Lake Nona, Orlando, Florida, between 2017 and 2019.

Villa's streams include Minecraft content, live audience interactions, and real-life events, including boxing.[10] He participated in the Americas Kings League with his club, West Santos FC, alongside Arcángel.11[13]

In October 2025, Villa received an "offer he couldn't refuse" to join the emerging Baller League project, leading to his departure from the Kings League. In December 2025, it was confirmed that he would join Baller League USA.¹⁴

He is also known for his casino streams and collaborations with creators like Adin Ross and Sergio Agüero. Among his collaborations, a joint stream with IShowSpeed, a creator known for his energetic and comedic content, stands out. Villa maintains a close friendship with Colombian reggaeton artist Blessd and frequently spends time with him, both online and in person.