Blanky Blankz

The company was established by Elliot Ludwig in 1930 with the intent to entertain children across the globe, becoming the most famous and well-known toy manufacturing company of its time.[3] A factory for the company was built somewhere in Michigan.[‡ 1]

They created hundreds of toys over many years, and some of them rose in popularity. Out of all the toys ever created by Playtime Co., Huggy Wuggy, created in 1984, was the most popular and memorable toy.[4] In 1950, Playtime Co. began offering factory tours for $2.99 per visitor.[5]

Out of the public's eye, Playtime Co. experimented with their toys, eventually trying to revive a dead rat with poppy flowers. While the experiment failed, Elliot Ludwig thought that something larger than a rat would yield better results.[6] This conclusion later helped found the Bigger Bodies Initiative. Revealed within multiple documents, the orphans that Playtime Co. adopted would be biologically turned into the toys. Marie Payne, for example, is Mommy Long Legs.[7] It is also implied that following Elliot Ludwig's death, the company experimented on the dogs and cats that he had kept in the factory.[8]

After the implementation of the Bigger Bodies Initiative, Playtime Co. utilized the toys to their advantage by making them fulfill various jobs, such as Huggy Wuggy who functioned as the factory's security,[9] and Mommy Long Legs who helped run the Game Station.[7] This helped Playtime Co. increase its workforce efficiency without relying on human workers who required payment, breaks, and would complain, though human workers remained the majority of the company's workforce.

German and Russian text in Playtime Co. material.
German and Russian text in Playtime Co. material.
Although Playtime Co. was based in the United States, it was also international; in Chapter 2, there is a box with Russian letters on it shown, in "RESTRICTED_relocation_08-08-1995.mp4", German and Russian letters are shown telling the viewer to stop watching

Blanky Blankz is a... Definitely a... Kind of like a... yeah. Blanky Blankz is a rejected toy created by Playtime Co. as part of the Wrongside Outimals toy line. In this form, Blanky Blankz's body is completely white and plush in texture, resembling a Mini Critter in build. They have black button eyes with oversized stitches and a zipper mouth with a pull resembling the letter "W", which stands for Wrongside Outimals. In sone artwork, they are seen holding a marker. Blanky Blankz will “have what you’re having.” A literal blank canvas, they’re up for anything as long as they’ve got their bubby, Blankety, by their side. Blanky Blankz is described as a literal blank slate, being up for anything as long as they have their best friend Blankety with them. Blanky likes anything, and is always open to new ideas on what to do. On the contrary, Blanky dislikes being alone, thinking it's better to collaborate with others. Both Blanky Blankz and Bubby Chumz are the only Wrongside Outimals to have their zipper as their mouth being in their normal form and in their inverted form.