Doodle Bones

The company was established by Elliot Ludwig in 1930 with the intent to entertain children across the globe, becoming the most famous and well-known toy manufacturing company of its time.[3] A factory for the company was built somewhere in Michigan.[‡ 1]

They created hundreds of toys over many years, and some of them rose in popularity. Out of all the toys ever created by Playtime Co., Huggy Wuggy, created in 1984, was the most popular and memorable toy.[4] In 1950, Playtime Co. began offering factory tours for $2.99 per visitor.[5]

Out of the public's eye, Playtime Co. experimented with their toys, eventually trying to revive a dead rat with poppy flowers. While the experiment failed, Elliot Ludwig thought that something larger than a rat would yield better results.[6] This conclusion later helped found the Bigger Bodies Initiative. Revealed within multiple documents, the orphans that Playtime Co. adopted would be biologically turned into the toys. Marie Payne, for example, is Mommy Long Legs.[7] It is also implied that following Elliot Ludwig's death, the company experimented on the dogs and cats that he had kept in the factory.[8]

After the implementation of the Bigger Bodies Initiative, Playtime Co. utilized the toys to their advantage by making them fulfill various jobs, such as Huggy Wuggy who functioned as the factory's security,[9] and Mommy Long Legs who helped run the Game Station.[7] This helped Playtime Co. increase its workforce efficiency without relying on human workers who required payment, breaks, and would complain, though human workers remained the majority of the company's workforce.

German and Russian text in Playtime Co. material.
German and Russian text in Playtime Co. material.
Although Playtime Co. was based in the United States, it was also international; in Chapter 2, there is a box with Russian letters on it shown, in "RESTRICTED_relocation_08-08-1995.mp4", German and Russian letters are shown telling the viewer to stop watching

Doodle Bones is a rejected toy created by Playtime Co. as part of the Wrongside Outimals toy line. Meet Doodle Bones, this isn't your average plushie—gone—wrong. With button eyes, stitched limbs, and a paintbrush that bleeds neon, he's the king of the creative underground. In this form, Doodle Bones is a cyan toy ball with a zipper cutting it in half. His face resembles a skeleton face drawn in white and two button eyes. He has a piece of punk hair. Doodle Bones didn’t choose the spotlight; the eccentric, abstract, sometimes impressionist artist spotlight chose them. They’re really just a punk rock poster painter at heart. Doodle Bones is described as a punk rock painter with an interest in strange and macabre things. He is said to have always been destined to be an artist. His inverted version is described as liking private spaces to be inspired. Doodle Bones likes blank canvases, which can be normal paper or even Blanky Blankz. On the contrary, Doodle Bones dislikes quiet rooms and authority, claiming that "rules are for rubes"