Belethor

Belethor is a Breton merchant of all sorts, running a shop in the Plains of Whiterun called, simply, Belethor's Goods.

Belethor is a true merchant, someone who cares for almost nothing but profit. And if something promises profit, he'll do almost anything to achieve it. Therefore, you'll often hear him say things like, "Well, just tell me what you're looking for. I'm at your service," "Welcome to Belethor's Merchandise. Glad to see you," or "I know what you're thinking. Where do you think this Belethor got such incredible treasures?" He'll also frequently utter the standard trinkets of junk dealers: "A little of this, a little of that," "Trinkets, odds and ends, and other knick-knacks," or "Some call my wares junk. But to me, they're treasures."

Sometimes he'll jokingly say, "I'd even buy your relative if you're selling. Ha-ha-ha-ha! Just kidding, just kidding." However, you might also hear him say, "Everything's for sale, my friend. Everything. If I had a sister, I'd sell her in a heartbeat," which makes you wonder if he's even joking.

At the end, you might hear him say things like, "Remember, it's not me if I don't give you a better discount!" or "Come back again." If it's not his shop, he might say, "Come back to my store. I have something you might like."

Belethor in full growth
Belethor in full growth
Belethor hates wasting time, even when interacting with customers, unless it's for business. He constantly sarcastically taunts those who try to talk to him about mundane matters or, out of politeness, asks questions whose answers are obvious.

For example, to the question, "How are things going?" Belethor will reply, "Unusual, let's say. Considering all the circumstances. On the one hand, supplies are harder to come by, as traders are increasingly rare on the roads. On the other hand, the supply shortage has led to, shall we say, a bit of inflation. The main thing is that I have what you need. And my goods are worth the price." And if someone asks him what brings the Breton to Skyrim, the merchant will comment sarcastically, taking stock of the current situation: "Isn't it obvious? The fine weather and friendly people, of course! Not to mention my love of dragons and petty political intrigue. But the best thing about this frozen wasteland is undoubtedly the barrage of pointless questions I get bombarded with day after day."

After the Stormcloaks' assault on Whiterun, you can ask Belethor if this has negatively affected trade, to which he will also respond with caustic sarcasm: "No, not really. All I had to do was lock the doors, hide under the counter, and pray to the gods to spare my life and keep my shop from burning to the ground. Otherwise, business is generally as usual. So, do you want to ask me about any other obvious things?" He will also gain a new greeting: "Empire, Stormcloaks—I don't care who holds power here. I want to make money!"

If the protagonist offers Belethor an investment in his business, he will respond, "I'll take your money, but I don't promise much return on investment. These are hard times." If the protagonist, after thinking about it, declines the investment, the merchant will say, "If you change your mind, you know where to find me." But after the deal is completed, he will joyfully exclaim, "Oh, the sweet clinking of coins. The only thing sweeter than that is the clinking of coins in my hand!"

Daily routine
Belethor lives the life of a busy merchant, leaving little time for pleasure. He spends most of his time behind the counter of his shop. He wakes at 8 AM and immediately opens the doors of his stall for business, spending the next 12 hours doing so. At 8 PM, he sets out for a four-hour stroll through the streets of Whiterun. Heading toward the city gates, he turns at the barracks and climbs the stairs to the Windward District. He then heads toward the Temple of Kynareth, past Goldleaf, and back down to the market square in the Plains District, returning to where he began his walk. After walking this route several times, Belethor returns home and goes to bed.

Inventory
Belethor is dressed in standard farm clothes, including a simple green vest draped over a light, dirty short-sleeved shirt and belted with a round buckle. He also wears simple, light-colored, roughly tailored pants. Belethor wears standard farm gloves. He wears well-worn brown farm boots with stripped leather uppers. He carries an iron dagger. His pockets contain a key to "Belethor's Goods." Other items may include jewelry (possibly enchanted), a cheap gemstone, food and/or drink, a lockpick, and some gold (5-23 coins).