Pop

Pop looks like a small lion with brown eyes and blue markings. His fur is light yellow, and he has slightly curled ears of the same color. His mane is similar to a lion's, but orange. His tail is shaped like a fox's, with a light yellow tip and the rest orange.

He comes from Jubilandia, the so-called "Land of Fairy Tales." He constantly tells stories from that place. As a way to adapt to the human world, he has the ability to transform into a human.

As a human, Pop looks like a boy your age with brown eyes. His hair is dark brown and slightly messy, tied in a small ponytail. He wears a samurai outfit with a dark blue top and a light blue bottom. His tail is the same, but longer. He wears dark sandals and carries a sword he calls the Marchen Zaemon Masamune.

Pop has the soul of a samurai and often acts like one. This is also reflected in his manner of speaking. For example, he says goodbye as "saraba da" instead of the normal "sayonara," and refers to himself as "sessha," a traditional term used by samurai in the past. Using the power of traditional scrolls, Pop can transform into a giant version of various objects for combat. He has transformed into a steamroller, a pegasus, a shield, and even a human. He can also transform humans into creatures like himself using hairs from his tail. His catchphrase is "degozaru~"

He has been secretly sent by Queen Royale to find the Pretty Cure and save her kingdom from the plans of Emperor Pierrot and his generals. To do this, he carries the so-called Smile Pact(s).
The plan is to recover the 50 Cure Décor, amulets that represent the sources of happiness of Queen Royale, to revive her and banish Pierrot.

Pierrot has his own generals whom he usually sends to steal negative energy and revive him as well:

Wolfrun: He's a monster resembling a ferocious wolf whose mission is to stop Pop before the Pretty Cure awaken. His Tragic Ending space is a full moon night.

Akaoni: a red demon reminiscent of a demon from Japanese folktales like Momotaro. He always uses brute force and hates the weak. His Tragic Ending space is a red sky with dark details. He ends his sentences with the filler word "oni."

Majorina: a little witch reminiscent of Snow White's stepmother. She's a self-proclaimed genius and knows about schemes and magic in general. Her Tragic Ending space is a green sky with cobwebs. She ends her sentences with the catchphrase "dawasha."

Joker: A servant of Pierrot, he is the leader of Wolfrun, Majorina, and Akaoni. He is very mocking and cunning, and usually tries to drive people to despair. His Tragic ending space is a lilac and purple sky.

All of these can summon Ankabes, which are monsters summoned to fight. They are created by fusing a common object with a Red, Blue, Yellow, Green, or Purple Nose that contains Pierrot's power, converting the Cure Decoration's energy into Evil Energy. Almost all of them have a clown face with different variations depending on the nose's color.