Maggie and Bianca at the fashion academy

They are the best friends. Jacques came with a guitar; he is kind and good, etc. Jacques is a photographer; he loves taking photos, etc.

They are two opposites: Maggie is sometimes nervous and weird, and her "Go.Zi" sounds emotional. Bianca is calmer, she loves music like Maggie, and in this way they complement each other.

Students:
Maggie Davis is an American from Portland who won a scholarship at age 16. Passionate, creative, yet disorganized, she has a unique style that has earned her the nickname "weird." She loves music and is always playing her guitar.

Bianca Lussi is the daughter of a powerful Italian fashion magnate. A haughty "princess" who actually dreams of music, not the family business. She initially clashes with Maggie, but they soon become best friends—and even more.

Jacques Bertrand, the charming and confident son of a wealthy magnate, accidentally bumps into Maggie on her first day, and from that moment on, their paths constantly cross.

Quinn O'Connor is an aspiring photographer. He sees the world through his lens and is always ready to capture the most memorable moments of the academy's life.

Yuki Abe is a talented but incredibly absent-minded aspiring fashion designer. His ideas are brilliant, but he often loses track of what's going on.

Eduard Zonte—in his own words, he has "only one working neuron." He brings a unique atmosphere of innocence and humor to the academy.

Nozika Bianchetti is an inconspicuous girl who desperately wants to stand out. She often schemes to attract attention.

Leonardo Garcia is a student at the academy who appears in the first season.

Teachers and administration:

Director Riccardo Maffei is the head of the Milan Fashion Academy.

Professor Alison Tucker is a teacher at the academy.

Professor Marco Ferrari - teaches in the first season.

Professor Ruggero Falques - joins the faculty in the second and third seasons.

Dolores Cortes is an employee of the academy.

Uncle Max is a close adult friend of the students who appears throughout the series.
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Andrew's group and rivals:

Andrew Moore is a member of the CoolGhosts, the main rival of The MoodBoards. He appears periodically in the first season, and is a regular in the second.
Susan Grave is a member of CoolGhosts.

Felipe Ramirez is a member of CoolGhosts, appearing since the first season.