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This is the story of the "Kazan phenomenon"—a record-breaking level of juvenile crime when the city was divided between street gangs. "Universam" (The Supermarket) shows how an ordinary boy goes from being a "chushpan" (an ordinary kid) to becoming a member of a gang ruled by its own harsh laws and "concepts."

🏷️ Pogonyala (nicknames)

In the world of boys, everyone has a street name. Here are the main ones:

Andrey — Coat: The main character. He got his nickname because he wore a coat, which made him stand out from the crowd.
· Marat - Adidas Jr.: Andrey's guide to the world of streets, younger brother of the authority figure Vova.
Vova - Adidas: Marat's older brother, who returned from Afghanistan. A tough leader, named for his love of Adidas tracksuits.
· Valera - Turbo: One of the older boys in the "Universal", aggressive and cruel.
· Vakhit - Winter: The second of the group's "supers", more reserved, but following the concepts.
· Kashchei: The main antagonist, the former leader of the "Universal" who returned from the army and does not want to give up power.
· Misha - Yeralash: A young member of the group who dies because of following the "boy code".

· Family: Lives without parents, he is raised by his grandmother.
· Reason for joining the gang: He joined the "Universam" group not for profit, but to earn money for a new iron for his beloved grandmother.

Yeralash (real name - Misha Tilkin)

· Name and nickname: Misha Tilkin, known as Yeralash.
· Age: He is the same age as Marat and Andrey (Coat).
· Height: There is no data on the character's height, but the actor playing the role, Yaroslav Mogilnikov, is approximately 165–171 cm tall.
· Appearance: A thin, fair-haired teenager, who doesn't stand out in any way.