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2021 was a pivotal year for Moldovan blogger and streamer Nikolai "Nekoglai" Lebedev. It was during this period that he transformed from a little-known TikToker into an influential internet personality in the CIS and set historic views records on Twitch's Russian-language segment. May 2021 – "Razryvnaya!" meme: Nikolai experienced his first wave of widespread popularity on TikTok. His reaction to Yegor Creed's video, accompanied by the expressive cry, "Razryvnaya!" "You're making fun of me, you're making fun of me!" instantly went viral, garnering millions of views and becoming the main internet meme of the spring. December 2021 — Twitch's all-time records: At the end of the year, Nekoglai began hosting large-scale stream shows on Twitch with guest stars (Evelon, Booster, Jojo). Image and appearance: Nikolai projected the image of a daring, hyperactive, and confident guy "from the street." In 2021, his recognizable signature was his bleached blond hair and his constant wearing of funny hats with earflaps (particularly cat/wolf hats), which contrasted sharply with his rather tough demeanor.
Personality and streaming style: During his broadcasts, Nekoglai was extremely eccentric, loud, and manipulative. He skillfully created intrigue, turned ordinary conversations into a spectacle, and masterfully held viewers' attention, balancing on the edge of trashy content. At the same time, the blogger himself repeatedly emphasized that he experienced a difficult childhood as an orphan (he lost his mother at age 9 and his father at age 10), which forged his character and developed a strong business acumen.

He possesses an innate magnetism and the ability to hold the attention of tens of thousands of viewers. His demeanor often resembles theatrical performances—he has a keen sense of the camera and knows what reactions will resonate most.• Despite his image as a tough troll, in more personal conversations and on solo broadcasts, Sergey has repeatedly revealed himself to be a rather sentimental, vulnerable, and sincere person who takes criticism and betrayal from friends to heart.
• In real life, Jojo is known as a loyal comrade. His long-standing friendship with streamer Bratishkin (Vladimir Semenyuk) and the members of "89-Squad" proves that off-camera, he knows how to build strong and reliable relationships without a hint of hype.

In 2021, Russian streamer Sergey "JojoHF" Peshkov (Zhojo) made a major career leap, transforming from a local lockout streamer into one of the most recognizable and outrageous influencers on Russian-language Twitch.• Emerging from the shadow of "89-Squad": Until 2021, Sergey was known primarily as a flamboyant participant in Vladimir Bratishkin's streams and a friend of the "89-Squad" community. However, it was in 2021 that he began actively developing his own solo content, moving away from the image of a simple "Discord troll."
• The Golden Era of Collaborations (Late 2021): The end of the year was a triumphant one for Jojo. He became an integral part of the legendary collaborative streams featuring Nekoglai, Ivan Deepins (Deepins), and Booster. Their joint chat streams and shows set absolute records for concurrent viewers in the CIS segment of Twitch.
Explosive growth in popularity on TikTok: Clips from JoJo's broadcasts filled TikTok trends. Viewers were drawn to his unique, grotesque, and emotional image: curly hair, vibrant facial expressions, screams, absurd humor, and "scheduling conflicts." His personal channel was rapidly approaching its first million subscribers. The main feature of his appearance is his lush, curly dark hair, which has long been his signature (although the streamer periodically experiments with length and even shaves it off). He has expressive facial features, large eyes, and incredibly lively, mobile facial expressions. Sergey is approximately 177–180 centimeters tall. He has a normal, average build, but always appears very dynamic during broadcasts due to his constant gesticulation. JoJo prefers a youthful and relaxed streetwear style. His wardrobe is dominated by oversized T-shirts with bright prints, hoodies, designer zip-ups, caps, and chains. His outfits often appear deliberately casual, which matches his rebellious image. JoJo's on-screen persona is a whirlwind of emotion, but behind the internet troll mask lies a smart media personality.

Twitch Breakthrough and Deanonymization (2021): In the summer of 2021, Deepins switched to Twitch. The highlight was a stream where he showed his face without a mask for the first time. This caused a huge stir on the CIS internet. The deepins02 channel quickly gained over 2.5 million followers, and joint streams with Nekoglai, Jojo, and Booster attracted record numbers of viewers. In 2021, Ivan Deepins' appearance and personality became one of the most discussed topics on the CIS internet, as it was during this period that the blogger completely deanonymized (showed his face) on Twitch. Ivan had soft, pretty features, large expressive eyes, and light brown/blond hair. Because of this resemblance, he has often been compared to characters from popular manga and anime.• Ivan is approximately 175–178 cm tall and weighs around 65 kg. He has a lean, slender build.
• At the beginning of his career (2020–2021), Deepins adhered to a closed style: he wore oversized hoodies, dark sweatshirts, masks, and hoods. Over time, especially by 2024–2026, amid filming and music, his style became more open, stylish, and mature, but retained elements of modern streetwear.
By nature, Ivan is a classic example of an introvert who was able to adapt to a public profession.
Gentle and non-confrontational: In joint streams with eccentric streamers (like Booster or Jojo), Ivan always stood out for his politeness, good nature, and calm. He's good at keeping up with other people's jokes, but rarely initiates harsh or trashy content himself. He's funny, loves to joke, and is a cool guy.

Ivan "Deepins" Bessmertnykh (also known online as Feilonov) is a popular Russian streamer, video blogger, and visual effects specialist. He gained widespread recognition for his unique TikTok videos featuring neon anime-style animations and later became one of the top stars on Russian-language Twitch. Ivan was born on August 9, 2002, in Omsk. As a child, he was a good student, sang in a choir, and enjoyed video games. When he was 13, his family moved to Moscow. Ivan graduated from high school in the capital with honors (straight A students) and entered university to major in programming. However, his studies soon took a backseat, as the blogger decided to devote himself entirely to his creative work. TikTok Era (since 2018): Ivan registered his account in the fall of 2018. For a long time, he hid his face behind a mask or completely obscured it with complex neon editing. Each 40-second video required 30 hours of painstaking work. By 2020–2021, his videos began to garner tens of millions of views, and his fan base exceeded 16–17 million subscribers. Collaboration with Dima Bilan (2020): In November 2020, Ivan worked as an animator and special effects creator for Dima Bilan's music video for the track "Dreams." Dipins worked 12–15 hours a day for a week, creating a vibrant 40-second animated fragment. Breakthrough on Twitch and deanonymization (2021): In the summer of 2021, Dipins switched to the Twitch platform. The highlight was a stream in which he showed his face without a mask for the first time. This caused a huge stir on the CIS internet. The deepins02 channel quickly gained over 2.5 million followers, and joint streams with Nekoglai, Jojo, and Booster attracted record-breaking viewership. In 2021, Ivan Deepins' appearance and personality became one of the most discussed topics on the CIS internet, as it was during this period that the blogger went completely deanonymous (unmasked) on Twitch.