Joey Drew Studios (Bendy and the ink machine)

Volume
Habit: Due to his mechanical arm, he sometimes uses it to make silent threats or show wariness (such as banging it on the table).
Also: he's rather reserved in trusting strangers—at first, he treats Henry with suspicion. However, he's capable of forming an alliance: eventually, he comes to trust Henry and even helps him.
Wally Franks
Habit: Likes to stay in the studio at night.
Also: he sometimes loses his keys (for example, to his closet), but he's not generally considered absent-minded—he's just forgetful of small things. He's observant: he notices strange things in the studio (especially after the Ink Machine's arrival), but prefers to stay out of it and mind his own business. He also has a unique sense of humor—he can make sarcastic comments about situations.
Alison Pendle
Habit: In her free time, she enjoys cooking – inventing and preparing recipes.
Also: shows concern for others, is interested in the well-being of those around her (for example, asked about Tom’s condition).
Susie Campbell
Habit: Reacts very emotionally when things don't go according to her plan.
Also: initially, she was naive and dreamed of great success. She identified strongly with the role of Alice Angel, believing they had a special connection. After she was replaced by another actress (Allison Pendle), she became more cynical and bitter.
Audrey Drew
Habit: Shows determination and purposefulness - is ready to overcome difficulties and take risks in order to find a way out of the Cycle.
Also: she's capable of empathy—she shows compassion for other lost souls within the Cycle. She ultimately uses this compassion to promise to improve the situation of her friends remaining within the Cycle.
Wilson Arch
Habit: Master of manipulation - carefully chooses words to influence others and make them do his bidding.
Also: he likes to create a false image of weakness and fragility to lower the guard of others. Behind this mask, however, lies narcissism and delusions of grandeur—he calls himself the "Savior of the Cycle" and seeks to "purify"

Sammy Lawrence
Habit: After accidentally swallowing ink from bottles in the music department in 1946, he developed an addiction. He began secretly stealing ink, hiding, and drinking it.
Also, the records show that he was irritated by leaking pipes from Joey's new projects—they distracted him from his work. He was also prone to suspicion and looked for underlying motives in others' actions.
After his transformation, he became a fanatical worshiper of the Ink Demon, performing rituals to appease it. He also suffered from severe memory loss—he would suddenly forget what he'd said and couldn't even remember his loved ones.
Henry Stein
Habit: When Henry feels stressed or in doubt, he takes up drawing as his way of dealing with tension.
He was also a very punctual worker. Despite leaving the studio, he maintained a deep affection for his wife, Linda—it was his desire to spend more time with her that prompted his departure.
Joey Drew
Habit: I was a workaholic and a compulsive worker – constantly immersed in big ideas, looking for large-scale projects.
He also had a habit of taking credit for his employees' accomplishments (for example, winning an award that rightfully belonged to Sammy and Jack). In times of crisis, he tended to shift blame to others rather than take responsibility himself. He was also known for his eccentricity: he asked employees to donate personal items and display them on pedestals to "appease the gods."

Wilson Arch (Bendy and the Dark Revival) is an elderly man with gray hair, a bald head, a scar, and a missing right eye; he wears a janitor's jumpsuit with the Archgate Pictures logo.

Personality and behavior: cunning, manipulative, egocentric, and suffers from delusions of grandeur. He pretends to be a frail old man, but in reality, he's a cruel antagonist: he lies, cleverly manipulates people (including Audrey), and wants to "purify" the Ink World and rule it.

Audrey

Audrey from Bendy and the Dark Revival is an animator at Arch Gate Pictures and the game's main character.

Appearance: A young woman with curly brown hair in a 1970s style; wears a light blue knit top, dark pants, and flat shoes. During the Cycle, she becomes covered in ink, her hair turns black, her eyes glow, and her left arm becomes skeletal with glowing symbols.

Personality and Behavior: Determined and hardworking, initially frightened, but eventually showing determination and resilience. Empathetic to lost souls, sometimes emotional, but never losing her will to save and help others; she also has a mischievous side (for example, when she pulls Harold out of the aquarium). (Human)

The atmosphere in Joey Drew's studio is a mixture of lively creative chaos and a touch of nervousness: sketches, rolls of film, and the smell of ink and paint are everywhere.

The staff bustles about, discussing scenes, joking, and occasionally arguing—but overall, they work together as a tight-knit team. The cartoons (the regular, unaltered ones) are mischievous but friendly: they joke, help, break into conversations, and add a touch of fun chaos to the studio's routine. Their interactions are a constant exchange of ideas, improvisation, and amusing squabbles: the humans try to keep the process within bounds, while the cartoons try to push the boundaries.

The Butcher Gang Appearance: These are typical cartoon characters in the spirit of 1930s animation: bright colors, exaggerated features, and rubbery plasticity. The gang consists of a monkey (Charlie/Piper), a sailor (Barley/Fisher), and a spider (Edgar/Stryker). Charlie has a suit and expressive facial expressions, Barley has a hat, eyepatch, and pipe, and Edgar has a spider form with large eyes and fangs.

Personality: Loud, brash, always causing chaos and mischief. They serve as comic antagonists: they love to tease Bendy and Boris, but without any real cruelty; in cartoons, they're more like funny hooligans than serious villains. (Cartoons)

Alice

Appearance:

black and white animation in the style of the 1930s;
dress, halo and wings, graceful cartoonish proportions;
large expressive eyes, bright smile;
There are horns (they can move) - a mixture of "angelic" and mischievous image.
Character in cartoons:

energetic, cheerful, optimistic;
smart and resourceful - often stops Bendy's pranks;
artistic: sings and dances, loves to be the center of attention;
Acts like a "real lady," but with a mischievous sparkle. (Cartoon)

Boris
Appearance: An anthropomorphic wolf, the tallest of the Joey Drew Studios characters. He wears light-colored overalls with patches at the knees and center, black boots, and white gloves. He has long, upturned ears, rosy cheeks, and freckles on his face. He has no tail. His eyes are cartoonish and identical. In the cartoons, he has four pointed fangs, and when he's angry, a full set of sharp teeth appears.

Personality: Simple-minded and carefree. His main trait is an immense love of food. Because of this, he's often lazy and clumsy, and can get angry if someone interferes with his eating. He's also capable of cunning: for example, in the episode "Haunted Hijinx," he donned a ghost costume to scare Bendy and steal his basket of sweets. Overall, he can be a loyal friend—as long as no one encroaches on his snacks. He speaks little, mostly making growling or grunting sounds. (Cartoon)

Bandy
Appearance: A black-and-white cartoon character reminiscent of 1930s animation. He has a round head with horns, stylized eyes (like those from Pac-Man), and a huge, toothy grin. He wears gloves with two black buttons, black shoes, and a bow tie.

Personality: Mischievous and playful, loves attention, and is easily distracted. In the studio's cartoons, he's a harmless prankster: he gets up to mischief, but without malicious intent. At the same time, he can be impatient, timid, and fearful.

Ink Form:
Character:

Cruel and merciless, he indiscriminately attacks anyone he encounters—in this form, he possesses almost no human intelligence.
Sadistic and domineering. In later plot twists (such as Bendy and the Dark Revival), he displays deliberate cruelty, desires to rule the Cycle, and shows no remorse.
Nihilistic. He believes he cannot be completely destroyed and openly despises those who try to oppose him.
Impulsive and destructive. Reacts to noise, the destruction of objects, and other stimuli with outbursts of rage; can change shape (for example, transform into Beast Bendy).
(Cartoon) (No one knows about his Ink Form yet)

Sammy Lawrence

Appearance: He had long, flowing hair (brown or blond) and sharp, angular features—colleagues even compared him to a bird when he stood behind the conductor's podium. He also always wore trousers with suspenders. Overall, Twisted Alice later called him a handsome man.

Personality: In his recordings, Sammy appears to be a frustrated and sarcastic composer. He became irritated by small things (like leaking pipes in the music department that interfered with his work). He was suspicious of others and disliked excessive attention. However, he found common ground with some people—for example, he spoke very warmly of actress Susie Campbell (who voiced Alice Angel), calling her charming and remarking on the beauty of her voice. Over time, constant stress and obsessive dreams of Bendy began to drive him insane.

How Sammy Lawrence Became the Ink Monster:
Sammy, the former head of the music department at Joey Drew Studios, was gradually driven insane by stress, strange dreams about Bendy, and the feeling that ink was the "voice" of something greater. At some point, he began stealing bottles of ink intended for the Ink Machine and drinking them. He believed this would allow him to hear "true music" and become closer to Bendy. This irreversibly altered his body and mind—he transformed into an ink creature and became obsessed with worshiping Bendy, later attempting to sacrifice Henry Stein to the Ink Demon.

What's Sammy like in ink form?
Appearance. His body is covered in thick black ink, his facial features distorted. He wears something resembling his old suit, but the fabric seems to blend with the ink. His posture and movements are unnaturally jerky, "broken," as if he's constantly losing control of his own body.
Behavior and personality. In his ink form, Sammy completely loses his mind: he's fanatically devoted to Bendy, speaks in riddles, sings fragments of melodies, and acts like a cult priest. However, remnants of his former musician still linger within him. (Human)

Appearance: He's not shown in-game at all, only heard in audio recordings. But the details suggest a character: a middle-aged or older man from Brooklyn, wearing a cap (he likes to tilt it slightly, like a salute).

Personality: "an ordinary hard worker." He says it straight out: "What you see is what you get"—he doesn't like secrets. He's also proactive: he takes on tasks himself, fixing things around the studio, and Joey Drew appreciates that. At the same time, Wally is a bit absent-minded (he lost his keys in the music department). He's friendly and easy to get along with, but after the Ink Machine appears, he becomes suspicious of everything going on. He doesn't push things: he notices oddities, but prefers not to dig too deeply and just do his job. He also has a signature phrase: "I'm outta here!"

Tom (Thomas) Connor from Bendy and the Ink Machine (in human form):

Appearance: A tall, large, broad-shouldered man (he does not physically appear in the game; the image is known from the novel "Dreams Come True").
Personality: Serious, irritable, dissatisfied with the endless problems with the Ink Machine; hardworking and competent, but distrustful and abrupt in communication; deep down, depressed and anxious.
(Human)

Joey Drew!

Appearance:

In the main timeline (end of Chapter 5), he's an elderly, thin man. He has gray hair slicked back, blue eyes, and a thin mustache. Due to his age, he has difficulty walking and sometimes uses a wheelchair.
In Bendy and the Dark Revival (BATDR), he appears noticeably younger (approximately 30-40 years old). His skin is sepia-toned (like many in the ink world). He wears light brown striped pants, a matching vest (with a Bendy pin), a pale yellow shirt with rolled-up sleeves, and a striped tie. His hair is dark, slicked back, slightly gray, and he has a well-groomed mustache ("shaped like a lampshade"). His clothes are stained with ink, and the breast pocket of his vest appears to be torn.
Character:

On the surface, he was an optimistic, charismatic, passionate dreamer and workaholic. He convinced those around him that believing in a dream can accomplish much, and he built the studio "from scratch."
But beneath this facade lurked other traits: greed, manipulativeness, selfishness, and cynicism. He viewed his employees as expendable, hijacking their achievements, and neglecting old ideas in favor of new ones, which alienated his team. At one point, he developed a god complex: he claimed to "own the souls" of his employees and used them as "molds" to animate characters through the Ink Machine.
In the finale (in Chapter 5), remorse is shown: Joey realizes that he was wrong, and partly tries to correct his mistakes - for example, he creates Allison Angel to give Henry hope, and later sees Audrey as his "daughter".
(Human)

Susie Campbell from Bendy and the Ink Machine

Appearance: She has a charming face and smile. In everyday life, she appears like an ordinary woman, but after merging with the ink machine, her appearance is distorted—she becomes Twisted Alice, losing her distinct features.

Personality: Initially, Susie is a naive young woman who dreams of making it big in voice acting. She deeply identifies with the character of Alice Angel: she considers the role her destiny and says it's the first character she's ever felt a real connection with. At the same time, she's emotional and can be incredibly upset when something goes wrong (for example, when she was replaced by another actress, Allison Pendle).

But after a series of events (including an encounter with the Ink Machine and the realization of Joey Drew's true, less-than-kind plans), her character changes for the worse: she becomes more callous, selfish, and loses her capacity for empathy. In her Twisted Alice form, she also displays psychopathic traits.
(Human)

Allison Pendle / Allison Connor from the Bendy universe

Appearance (according to lore and slideshow)
blonde with long hair pulled back into a ponytail;
in pre-war times - stylish clothes, looks elegant;
In the ink world, her image is reimagined as Allison Angel: a dress with straps, a halo like a headband, a broken horn, black tights and boots, hands as if in ink "gloves", and tools on her belt.
Character
goal-oriented and passionate about acting (she was a voice actress, including Alice Angel);
caring, attentive to her loved ones (especially to her husband Thomas Connor);
practical and courageous - in the ink world she acts as a leader, helping others survive;
with a dry sense of humor;
a little unsure because she is often confused with Alice Angel.
(Human)

I
Alice
Henry Stein from the game Bendy and the Ink Machine is the main character.

Appearance: An elderly man with a tired look, bags under his eyes; dressed in a jacket with rolled-up sleeves, a white shirt with a loose tie, ink-stained jeans and black shoes; a wedding ring on the ring finger of his left hand.

Personality: calm and quiet, rarely expresses emotions; punctual and responsible (he was a co-founder of Joey Drew Studios); sentimental - greatly misses his wife Linda; inquisitive, but at the same time confused by the strange events in the studio; gradually loses hope of escape, tends to pessimism.
(Human)