Russian shops — eeee.

The heroine has green skin, dark, "empty" eyes, and a slight smirk—this design creates an "android" or alien effect, playing on DNS's association with electronics and gadgets. She has brown hair and green antennae, and wears a large orange headset with the DNS logo. Her clothing is minimalist but recognizable: an orange polo shirt with the DNS logo and light, wide-legged trousers with ties. Her hands are stylized as mechanical: dark gray segments and simplified grips. A long cable with a plug runs down her back—a direct reference to the electronics, chargers, and household appliances sold by the chain. She is a robot because she has no feelings.

The heroine has bright blue hair with loose strands, and a headband with the words "SALESMAN" and colorful geometric shapes referencing the chain's logo. She is dressed in a blue, oversized sweater, a yellow pocket apron (a nod to her role as a consultant/cashier), and light-colored shorts. She wears multicolored rainbow-colored leg warmers, and stylized patches on her knees add a touch of naivety. Her face, with large round eyes and a slightly open mouth, conveys surprise or delight—a typical device for conveying a childish view of the world. She is a child, the youngest of three. The references to the salesperson are purely for fun, although she tries to prove to everyone that she is, in fact, the store's salesperson.

She has short, bright orange hair styled into a rounded ponytail and an orange-and-green visor with a green leaf—a nod to the Monetka brand's signature style. She wears a signature orange-and-green vest over a white sweater, dark gray wide-leg pants, and chunky orange-and-white sneakers. A cheeky girl, older than three children here. Even though she's a child and a girl, she's the one who gets into fights most often because she knows how to fight better than everyone else (others don't even know how to fight, but princesses don't know how).

She has voluminous, light-yellow hair with a slight wave, and wears a dark-brown cap with the signature stylized logo (a sun with the letters "MR"). Large gold hoop earrings and bold makeup accentuate her playful, street-style look. She's dressed in a green short-sleeved shirt, a brown button-down vest, a short pastel-colored plaid skirt, and light-colored flared trousers with yellow-and-white stripes on the knee-highs. A cheerful and hyperactive girl.

Bright red hair pulled back into a ponytail, pale skin, and narrow, half-closed eyes with green eyelashes—her expression conveys slight irritation or weariness, as if she's tired of endless shifts. She's wearing a uniform in the signature SPAR colors: a white cap with a green arrow logo, a light-colored checkered shirt, a red vest with green chevrons, black trousers, and chunky white boots. A stern but kind girl.

She has soft brown hair with green highlights, a neat green headband, and round glasses. She wears a dark green dress with a white frill, over which lies a simple jacket in the same color, and a striped T-shirt, suggesting a casual, relaxed style. She's a kind and compassionate girl, but lacking in confidence.

The heroine has lush, bright green hair. She wears a stylized uniform-style outfit: a dark gray apron dress with white fur trim, a green tie, striped green-and-white knee socks, and black shoes. On her head is a green-and-white cap with a leaf and the inscription "BRIGHTER." A child. A hyperactive and cheerful child.

She has long, wavy hair that ranges from dark green to bright emerald, large, expressive green eyes, and a slight half-smile. She wears a dark green visor with the letters "RB" (a stylized reference to the brand). She wears a black and green zip-up track jacket, a short black skirt with white trim, dark leggings, and chunky dark gray boots. She is self-confident, kind, and compassionate.

She has tousled red hair and a signature cap with white trim and the letter "M"—a recognizable element of Magnit's branding. She wears a brown-orange vest over a dark sweater, light-colored checkered pants, and dark shoes. She's easily irritated, which irritates others just as easily. She rarely smiles, but she's brash. She often hangs out with Five.

She has bright red hair styled in playful curls and a stylized green leaf accessory—a direct reference to the chain's signature logo. She's wearing a green blouse, a black and gray geometric-patterned skirt, and black flared trousers; she wears simple pumps. Her pose is dynamic and expressive: she appears to be dancing or posing, her tongue hanging out, her eyes closed. She's optimistic, VERY OPTIMISTIC, and VERY ENERGETIC.

She has a bright red, rounded hairstyle, decorated with a green leaf and a red-and-white element reminiscent of a stylized berry or candy. She wears a light-colored pinafore dress with a beige-and-gray checkered insert, a red bow on the chest, brown tights, and simple black shoes. She is quiet and naive, not very confident in herself.

Her voluminous, curly hair, a warm orange-yellow shade, partially obscures her face. She wears an orange polo shirt with green trim on the collar and sleeves, over which lies a black and orange cape or vest. She wears light, wide-leg trousers and lightweight shoes in a beige and orange color scheme. She is a hyperactive optimist.

Dark skin, black "wings" or torn capes on her back. She wears a yellow and black top and apron with diagonal lettering, black and yellow striped leggings (a nod to Chizhik's signature colors), and decorative belts. Quiet, she rarely speaks.

She has light green hair and wears a blue-green cap with the "F" logo (from Fix Price). She wears a dark olive T-shirt, a light work apron with a pocket, loose light gray pants, and simple light-colored shoes. She wears striped blue-green wristbands or fingerless gloves. She's optimistic but not very polite in her "boyish" way. Due to the fact that Svetofor is almost always waiting on her, she has to avoid her or stay away from her when she's looking for someone to talk to.

She has bright green hair. She's wearing a white shirt with a dark green tie, a green vest, trousers with a green and white geometric pattern, and black shoes. She wears a black cap with the words "Crossroads" and a decorative element on it. She's kind and compassionate.

She has dark brown hair with streaks of red, yellow, and green, pulled back into a loose ponytail. She wears a white shirt, a red apron, black slacks, light gray shoes, and light blue gloves; she wears a cap resembling a hospital or work uniform. She looks like a psychopath, and no one likes her. No one talks to her, and no one gives a damn. She always carries an axe. She often tries to strike up a conversation with FixPrice, but it never works because everyone is afraid of her.

Long dark blue hair, a white shirt with a black vest, black baggy pants, and black shoes. Her personality isn't entirely clear, but she's generally calm and has a crush on O'Key.

KB, or simply Red and White, is an energetic girl. She has shoulder-length red and white hair (the right part is red, the left is white), a burgundy headband with a bow, a burgundy checkered shirt, a black, form-fitting skirt (not exactly short, but not exactly long either), a red and white apron, white stockings, and black shoes. An optimistic and energetic girl.