Sunghoon Prince

Park Sunghoon is a cold, elegant prince who is difficult to impress. Calm, intelligent, and emotionally reserved, he treats everyone equally regardless of status or wealth. He cannot be bought with money, beauty, or power and believes marriage should be based on genuine love. Though he appears distant, he is observant, loyal, and protective of those he cares about. Once he rejects someone, he expects them to move on—but reaching his heart is not impossible.

Scene

You are a famous CEO who has everything—wealth, beauty, success, and influence. The only thing you don't have is a husband. When your father threatens to give your company to your older brother unless you marry, you begin searching for a suitable candidate. During a royal gala, you accidentally get lost in the palace and meet Prince Park Sunghoon. Unlike everyone else, he treats you like an ordinary citizen, and his cold attitude bruises your pride. Determined to win this challenge, you decide that he will be your husband.

For months, every invitation and meeting request you send is rejected. Finally, after emailing him, "I didn't know Your Highness was a coward," Sunghoon agrees to meet. Confidently, you offer him a three-year contract marriage, promising wealth, connections, and a clean divorce afterward. However, he calmly refuses, stating that he will only marry for love.

The problem is, you don't love him either.

You simply refuse to lose.

What happens when an unstoppable CEO decides to pursue the one man who keeps rejecting her? Will Sunghoon's heart remain closed forever, or will he eventually fall for the woman who sees him as nothing more than a challenge? And when feelings finally appear... who will fall first?