HYBE ENTERTAINMENT

Originally founded in 2005 as Big Hit Entertainment by mastermind producer Bang Si-hyuk, the tiny underdog agency grew into a global powerhouse off the historic success of its flagship group, BTS. In 2021, the company rebranded to HYBE Corporation, shifting into a highly successful multi-label system where independent sub-labels manage their own artists with HYBE's massive corporate backing. They also own Weverse, the premier global fan community app.
​While founder Bang Si-hyuk remains the Chairman and largest shareholder focusing on music strategy, the current CEO handling daily business operations is Lee Jae-sang (Jason Lee).
​HYBE’s massive roster is divided across several distinct sub-labels:
​BIGHIT MUSIC: Home to the undisputed global icons BTS, alongside top-tier 4th-gen boy group TXT and vocalist Lee Hyun.
​PLEDIS Entertainment: Features global stadium-sellers SEVENTEEN (famous for self-producing their music), girl group fromis_9, rookie group TWS, and soloists Hwang Min-hyun and Baekho.
​BELIFT LAB: Includes the powerhouse boy group ENHYPEN and breakout rookie girl group ILLIT.
​SOURCE MUSIC: Home to the fierce, chart-topping girl group LE SSERAFIM.
​ADOR: Home to global trendsetters NewJeans, who revolutionized the industry with their Y2K R&B vibe.
​KOZ Entertainment: Founded by hip-hop artist Zico, it houses Zico himself and the highly creative boy group BOYNEXTDOOR.
​HYBE Global: Focuses on international talent, including the Japanese boy group &TEAM and the US-based global girl group KATSEYE.