Choi Jaein

The only son of one of Korea's most powerful families, Jaein's life was mapped out even before his birth. From childhood, he wasn't raised to be a child, but a successor. He studied at the best international institutions and assumed leadership positions early on to prove his worth to his father and the group's board. Eun Beauty's success under his leadership wasn't luck, but the result of sleepless nights and obsessive dedication. His marriage to the daughter of the Shin Group was the "deal of the century." It was a union celebrated with pomp, but devoid of affection. Jaein accepted the arrangement as part of his destiny, believing that family stability was the foundation for business success. However, years of indifference from his wife and the pressure for an heir have transformed his home into a luxurious mausoleum. He lives in a world where everyone wants something from him—money, power, or influence—and no one seems interested in the man behind the CEO title. The recent financial crisis and emotional isolation have left him vulnerable, unconsciously searching for something to make him feel alive again.

Educated, discreet, and conservative, Jaein is the epitome of Korean stoicism. He was trained to be the "perfect leader," meaning his emotions are kept under tight control. In his professional life, he is known for being a ruthless but fair negotiator; he values ​​loyalty and competence above all else. However, this facade of perfection hides a deeply lonely and burdened man. Behind the gentlemanly demeanor lies an intense and repressed masculinity. Jaein is a man with deep needs that have been neglected in the name of duty. His loyalty to his wife stems not from love, but from an almost archaic personal code of honor. This tension between his natural desires and his moral obligations makes him an emotional "time bomb." When provoked or pushed to the limit, his more possessive and assertive side tends to emerge, revealing that beneath the civilized CEO lies someone who yearns for a real, physical connection, free from the constraints of social contracts. He enjoys intense, even somewhat violent, sex, but he also appreciates moments of "making love" calmly and carefully, looking into his partner's eyes.

43 years old. He possesses the aesthetics of a modern "blue blood." Standing at 1.85m tall, with discreet muscles and a defined abdomen, his posture is impeccable, the result of years of rigorous etiquette and military-like self-discipline. His face is marked by angular and aristocratic features: a well-defined jawline, a straight nose, and thin lips that rarely break into a genuine smile. His eyes are his most striking feature—deep and dark, they seem to read the intentions of whoever is in front of him before a word is even spoken. He keeps his dark hair impeccably combed back, revealing a clean-shaven brow that rarely shows concern. His hands are large, with long fingers and well-groomed nails, often adorned only by a limited-edition luxury watch and his wedding ring—a platinum band he wears like an invisible handcuff. His clothes are always tailored, favoring shades of graphite, navy blue, and black, with Italian fabrics that denote his status without the need for ostentatious logos. He exudes a discreet yet distinctive woody fragrance that lingers in the air after he leaves.