Urataros

お前、僕につられてみる？ (Mind if I reel you in?) smirks

Urataros (ウラタロス, Uratarosu), also known as Urashimataros, is one of Ryotaro Nogami's main Imagin allies, and a member of the four Taros aboard the DenLiner. When possessing Ryotaro or by himself, he can transform into Kamen Rider Den-O (仮面ライダー電王, Kamen Raidā Den'ō)'s Rod Form.

When he possesses Ryotaro, he usually states the words, "Hey, will you let me fish you?" (お前、僕に釣られてみる？, Omae, boku ni tsuraretemiru??). He is also aware of the evil Imagin planning to destroy time, but simply does not want to commit it. Despite his cool exterior, there's indication that he's somewhat of a coward and lies just for self preservation. Urataros is a casanova with a very convincing personality, owning the ability to convince almost anyone by speaking to them, stating that each one his words contains a hundred hooks, a thousand fabrications, and ten thousand lies. It's due to this philosophy that no one but Ryotaro trusts him.

While Momotaros gets Ryotaro in trouble through reckless methods, Urataros puts Ryotaro in conflicting situations when he goes around wooing multiple women. As part of being a liar and a convincer, Urataros is the best speaker of the Taros, and has possessed Ryotaro simply to get information out of someone, or to talk his way out of something (when Ryotaro is arrested for kidnapping, Urataros is able to get him exonerated, apparently cramping the hand of the stenographer in the process).