Rosie

Rosie is the co-owner turned sole owner of Rosie's Emporium after Franklin's death and is one of the many Overlords in Hell. She first appeared in the Hazbin Hotel pilot, and made her official debut in the episode "Scrambled Eggs".

Demon

Overlord Owner of Rosie's Emporium Leader of Cannibal Town

Alastor (associate) Charlie Morningstar Franklin (former business partner)

Unnamed husband

Employees of the Hazbin Hotel (acquainted) Frank (acquainted) Fellow Overlords Zestial Carmilla Carmine Alastor Vox Valentino Velvette Zeezi Susan (acquainted)

Cooking Old-fashioned music Eating body parts Helping others in need Her friendship with Alastor Charlie's potential

Seeing someone sad or in low spirits Susan

Rosie is a very tall and slender demoness who stands taller than Alastor, with wide hips, pale gray skin, and a mouth with black lips and sharp light pink teeth. She also has dusty-pink cheeks, short white-and-gray hair in a 1910s bob cut with pink streaks, and like all residents of Cannibal Town, her eyes are pitch-black with no irises or pupils and displays no physical evidence of having a nose.

Rosie's clothing suggests high-class fashion of the Victorian era, which consists of a large, pimped-out sun hat that is colored in a shade of maroon, with two skulls that are colored in a grayish-pink and red-pink, three dark burgundy flower-like decorations located at the brim, and large plumes which are black and pink-red respectively. In addition, her hat also includes pink frilled-trim around it, along with black lining inside.

She wears a pale-maroon and pale-burgundy dress which includes puffed shoulders, thin pale-maroon swirly-like stripes on the high black collar, black-trimming around the waist and on the long sleeves' ruffled cuffs, and three black stripes and black trim located on the hem. Under her dress, she wears a pair of black kitten-heeled shoes.

Rosie appears as a very capable, articulate, and friendly demon[2] with a sense of elegance[note 1] and vintage flair to her. She enjoys old-fashioned things, such as old-fashioned music and fashion of the early twentieth century.

Rosie displays a strong sense of composure most of the time. In "Scrambled Eggs", she was shown to have been quiet during the meeting organized by Carmilla Carmine between her fellow Overlords to discuss the new schedule for the Extermination. Rosie quietly, but respectfully acknowledged her fellow Overlords as they went to the meeting room. When Velvette revealed the severed Exorcist head, Rosie was shocked at the revelation, but otherwise kept quiet as she observed Velvette argue with Zestial and Carmilla about what to do about it.

Rosie seemingly agreed with Zestial's idea to not rush into a war against Heaven based on the simple proof that it is possible for Exorcists to be killed, showing she favored caution over Velvette and the Vee's arrogance and overconfidence. Despite her patient attitude throughout most of the meeting, Rosie herself would show shock and some outrage as Velvette repeatedly disrespected her fellow Overlords, suggesting she can only tolerate so much before the offense comes at the expense of her associates.

More of Rosie is explored in "Hello Rosie!", where Rosie presents herself as gracious and charming when interacting and socializing with others. Among the residents of the Cannibal Town, Rosie is gracious and kind to the cannibals who who visit her Emporium, offering advice or her personal assistance in solving them. Later, after warmly greeting Alastor, Rosie politely greeted Charlie and wasted no time in being a gracious host, giving her a place to sit and rest and offering to give her food before agreeing to hear her problems, showing Rosie's friendliness and graciousness.

Rosie is especially kind and loving to those she considers her friends, such as with Alastor, whom after meeting up with him again after his "sabbatical", she eagerly greeted him as a friend. After meeting Charlie and taking a liking towards her, Rosie kindly offered to hear her out her dilemma and repeatedly gave Charlie suggestions on how to overcome them. During this conversation, Rosie was very empathetic and understanding to not only to Charlie, but also to Vaggie, whom she correctly deduced was ashamed of her past and didn't want to reveal it to Charlie in fear of being rejected by her. Due to her past experiences, Rosie believes that words are cheap and only action is what ultimately shows the truth, particularly when Rosie remarked that Vaggie trying to make up for her past actions by helping Charlie was telling of Vaggie's love for her.

However, despite her general kindness, Rosie is shown to have a dark side as an Overlord. Following the latest Extermination, Rosie wasn't particularly sensitive to the death of her associate, Franklin, as she is seen crossing off his name on their sign, seemingly without a care. Rosie is also highly intelligent and cunning, as shown where she had intimate knowledge on the territorial disputes in sections of Pentagram City between the various demon factions of the city. Rosie herself can also be quite commanding and intimidating towards the cannibals when she wants to be and can lead them efficiently as their leader, being fully aware of the mentality of the cannibals and offered Charlie sound advice on how to properly appeal to them to get them to help her.

Alastor himself attributes Cannibal Town's relative peacefulness and pleasantness, especially when compared to the rest of Hell, is due to Rosie's excellent leadership. She likewise collaborates with Alastor to ensure their mutual success as Overlords, as seen when she offered Alastor information regarding a slot of territory he could easily take over with the right deal.

Later, after Charlie successfully convinced the cannibals of Cannibal Town to help her, Rosie took note of Charlie's charisma and the immense power she inherited from her father, agreeing with Alastor that taking her side would ultimately be beneficial for them both in the future.

Rosie also indulges in the morbid environment of Cannibal Town, being nonchalant and even friendly about its cannibalistic tendencies along with her Emporium selling numerous cannibalistic treats. Rosie even casually offered to feed Charlie a demon leg and some pinky fingers as hospitality to her when she arrived at her Emporium.

Cooking - According to Faustisse, one of Rosie's hobbies is cooking.[note 2] Rosie's Emporium serves pieces of Demons for the cannibals to eat, which Rosie herself may prepare. Musical talent - She is adept at singing. Charisma - Rosie helped advise Charlie Morningstar on how to help the residents of Cannibal Town understand Charlie's message when Charlie was struggling at giving her speech effectively. Intelligence - She displays some intellectual capability and strategic thinking alongside her leadership ability. This is shown with her alliance with Alastor, as she offers him the opportunity to make a deal with a demon who cannot control their territory after hearing about it. She even saw potential in Charlie's abilities which she and Alastor think will benefit them in the future. Leadership - As an Overlord as well as the leader of Cannibal Town, she has some leadership skills that motivate and easily control the residents of Cannibal Town, especially gaining respect from the residents, even from a difficult one; Susan.

"Well, who hasn't thought about eating their first husband? I certainly would have if he didn't taste so bad! Haha! I tell you what. You bring old, tall, dark and armless to me and I'll straighten them right out, okay sweetie? Here's my card and..." ―Rosie, to her customer at her store "Oh my stars. Do my eyes deceive me? Alastor? Alastor! Where have you been? These halls really lost some of their sparkle without your lively presence and..." ―Rosie, after noticing Alastor "Oh. Who's this you brought with you? Come now, Alastor. She's much too young for you. Oh, I'm just kidding. I know you're an ace in the hole." ―Rosie, to Alastor "But where are you manners, mister? Introduce us, why don't you?" ―Rosie, to Alastor about Charlie "Well, well, isn't this a regal surprise? Come in, come in. Can I offer you something to eat? I'm sure I have a leg around here or something. Oh, what am I thinking? Small thing like you? You're probably watching your figure. How about some nice pinky fingers instead?" ―Rosie, to Charlie "Well, sit down. Sit down. Tell Auntie Rosie what she can do for you." ―Rosie, to Charlie "Oh, now, don't fret. I didn't say I wouldn't help, but I assume there's more to this plan than a bunch of cannibals." ―Rosie, to Alastor and Charlie "What can I say? I like your moxie, girl. And old Alastor has never done me wrong before." ―Rosie, to Charlie "Cannibals and cannibettes, assemble in the square." ―Rosie, rallying up the cannibals "Now, darling, you know I would do anything, anything for my clients, but I can't exactly command all of Cannibal Town to follow someone else into the battle. Now, don't get me wrong, they love carnage and bloodshed but to get this group into into line, you got to win 'em over." ―Rosie, to Charlie about the cannibals "With sparkle! Razzmatazz and that oh so appealing moxie of yours." ―Rosie, when Charlie asks how to persuade the cannibals

"Now, fair warning. This group sticks together. So, in order to convince any of them, you'll need to convince all of them." ―Rosie, to Charlie about the cannibals "She's tough, but to win her over and the rest will be easy as pie." ―Rosie, to Charlie about Susan "Everyone, we have a very special, very royal guest this evening! Please put your bloody hands together for Princess Charlie!" ―Rosie, to the cannibals "Alright, what has you so out of sorts, darlin'? You clearly got more on your mind than angels." ―Rosie, asking Charlie after her failed attempt to convince the cannibals "Romance? My specialty. C'mon, dearie, details, details!" ―Rosie, to Charlie "Oh shit. Quite a secret. How does that make you feel?" ―Rosie, to Charlie about finding out Vaggie was an exorcist "You said you love this girl?" ―Rosie, asking Charlie about her feelings for Vaggie "Aw. Have you ever once doubted that she loves you in return?" ―Rosie, to Charlie about Vaggie "Well... Isn't that silly hotel of yours all about redemption?" ―Rosie, to Charlie about the Hazbin Hotel "Perhaps this girl was trying to redeem herself too?" ―Rosie, to Charlie about Vaggie's redemption "It can be difficult to admit to things you're not proud of, especially if those things hurt the ones you love. She fucked up, sure. She's flawed. But, hey, who down here isn't? If there's any I've learned, it's that words are cheap, but actions, they speak for the truth. So, what have her actions said?" ―Rosie, to Charlie "Well, how do you normally explain your hotel?" ―Rosie, to Charlie "It will work here. Trust me." ―Rosie, to Charlie about singing "♪ We'll show Heaven a fight they won't forget! ♪" ―Rosie, about the battle in the Extermination