Cure Lovely

Cure Lovely (キュアラブリー, Cure Lovely)? is the alter ego of Megumi. She is the leader of Happiness Charge Pretty Cure. She is represented by hearts, and respectively has the power of love. She can transform by saying the transformation phrase, "Pretty Cure Kururin Mirror Change!".

Aino Megumi (愛乃めぐみ, Aino Megumi)? is one of the four main Cures of Happiness Charge Pretty Cure!, and also the group leader. She's a second-year student at Pikarigaoka Middle School and is in the same class as Hime and Yuko.

Megumi's alter ego is Cure Lovely (キュアラブリー, Cure Lovely)?, and her Form Changes are the red Cherry Flamenco (チェリーフラメンコ, Cherry Flamenco)?, and the yellow Lollipop Hip Hop (ロリポップヒップホップ, Lollipop Hip Hop)?. Her catchphrase is "Full of Happiness!" (しあわせ ハッピーネス!, "Full of Happiness!")?

Megumi has magenta eyes and short-medium length hair worn up in a ponytail with thick bangs and forelocks. Before meeting Hime, she wore a yellow top with white and light blue stripes a green and white jacket, a royal blue skirt, dark green socks, and red sneakers. Afterward, she started wearing a pale pink elbow-sleeve top with a heart and a yellow, purple, and fuchsia bubble vest, a fuchsia and navy-blue ruffled skirt with bow, black stockings with fuchsia cuffs, and a pair of fuchsia and white sneakers with a bow. For summer, she wears a shirt with a rainbow and a short-sleeved light blue jacket, a pink layered skirt, cream stockings, and pink shoes.

As Cure Lovely, her hair and eyes turn hot pink and her hair extends down to her knee, worn with a magenta gem heart with pieces of white fabric. Her bangs are slightly brushed to the side, and she gains pink heart earrings. She wears a white blouse with a dark navy vest, both with gold detail. The lapel is pink and the vest is trimmed with white ruffles, on the back is a small pair of pearl pink wings. On the chest is a hot pink and white ribbon with a gold heart and ribbon brooch. Her pink pleat skirt has a frilly white petticoat. She also gains white and gold sleeves with matching thigh-high boots that have a hot pink bow on the ankle.

In her Cherry Flamenco form, her hair is entirely pulled back into a curly ponytail with a black ribbon and red rose. She gains makeup and rose earrings. Her red ruffled dress has pale pink lining and black fabric beneath it, a large red rose on the left hip. On the navel is a pink and gold heart with a red and magenta ribbon beneath it. Her shoes are black heels with a bow foot strap and ruffled red sleeves with black cuffs.

In her Lollipop Hip Hop form, her hair is worn in a pair of twin tails with a large, chartreuse bow adorned by a gold star to match her earrings. She also gets a choker. Her outfit consists of a chartreuse top beneath a yellow and hot pink short-sleeved hoodie. Her ruffled, layered skirt comes in the same colors with an additional white layer and a hot pink and white belt. She also gains a pair of yellow-heeled boots with hot pink cuff, one reaches the thigh while the other is ankle length with chartreuse striping. Both are worn with black stockings.

Megumi is energetic, and has a big heart that is always looking for others' well-beings. She loves to help out and when she finds someone troubled or feeling sad, she steps in to lend them a hand without hesitation. She is bold and brave, and keeps an upbeat attitude that helps lighten other's moods better. She can be clumsy at times, and while she admires fashion, her own sense of it was initially considered to be rather numb.

Deep down Megumi has some insecurities, but she covers them up fairly well. She often worries that her tendency to help others may come off as selfish, thinking she only does it for compliments, even though her friends assure her that this is untrue. She can also come off as being pushy and irritate others, such as Hime, without meaning to. Her desire to help and get to know Blue also led her to becoming too attached to him, giving Red an opportunity to use her during a low moment. Despite that, she cares deeply for others.